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April 2003
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Listening To Your Clients
In real estate sales it's easy to get wrapped up in doing a lot of talking. We talk to people about property, keep them informed as to what's happening in the marketplace, and do our best to inspire them to buy, sell, and lease through us when the time is appropriate. But the real key to building relationships with the people we'd most like to work with is in our ability to listen to them.
We've all been around people that we think talk too much, but has anyone ever told you "You listen too much?" When people feel that they are being listened to and fully understood therein lies the key to solidifying a wonderful business relationship with them.
People want us to understand exactly what they need. They don't want us telling them what we think they need and then trying to sell them on it. When we try to sell them on what
we think they need, if we've incorrectly assessed their true needs it becomes very easy for them to associate us with those old, horrible stereotypes of bad salespeople.
While selling and leasing real estate definitely involves talking, it's your listening skills and your ability to have your clients and prospects feel that you genuinely understand their needs that will make the bigger difference in your success in your real estate sales career.
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Have Certainty About Success
One of the great qualities that top-producing agents have is certainty. And I'm not just talking about certainty with clients here. I'm talking about constantly living in the mental and emotional state of certainty day-in and day-out in your real estate business.
Imagine how you would feel everyday absolutely knowing that you will be hugely successful in this business no matter what happens to you. Imagine what this would do for your business! Everyday you are completely unshakable, unstoppable, and you know that you will handle everything appropriately in the way that best maximizes your real estate production.
If you've been in the business for awhile now you know how things can happen that can easily get you both frustrated and aggravated at times. Escrows don't always close. People change their minds. Inspection issues arrise. Loans don't always get approved. The list goes on.
The people who do the best in this business let adversity bounce right off of them. It's almost like they're bulletproof -at least to the eyes of an outsider watching them.

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NAR Selects REALTOR Safety Initiative Team, Plans Media Blitz
The National Association of REALTORS® has put together a team of concerned Realtors and media to bring attention, education and solutions to the nationwide problem of agent safety in the field.
The Realtor Safety Initiative Team’s task is to brainstorm, share resources, and provide materials to the NAR in what will be an ongoing safety awareness campaign which will culminate in an annual Realtor Safety Week.
September 14 – 20, 2003 has been officially designated REALTOR Safety Week. The week will be formally launched in advance with promotions before, during and after to ensure that this important issue stays top of mind for our members.
The issue of safety has taken on renewed urgency as 2002 turned out to be a dangerous year for some Realtors. Among the many stories which disturbed the NAR and its members - a Washington state Realtor was murdered during a showing, and Texas Realtors were robbed and beaten during open houses held in Dallas.

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