Rochelle Cox       October 2009 Open Up To Open Houses       Are you too busy to hold open house and/or prospect? If so, the top agent in Brentwood, CA has a great reminder for you on the license plate of his Mercedes SL convertible: BAK 2 BSC.       In other words, success in the real estate business is based upon excellent execution of the fundamentals of the business. One of the "basics" is open house. Open houses can be a continuing source of new business or a total waste of time. The key in making open houses profitable is to change them from a "reactive open house" to a "proactive open house."       Most agents use what is jokingly known as the "3P approach" to open house -- put an ad in the paper, pound directional signs on the corners, and pray someone shows up. more> Level of Service Creates Success       The Internet is a fantastic arena in which to conduct business. It allows us to spread our marketing of properties and ourselves to a larger prospect base. The creation of a web site allows us an inexpensive entry into the world of 24-hour marketing. It is a tool all Agents should add to their toolbox. The more tools we have, that we know how to use properly, the more skilled craftsmen we are.       We encounter a problem if we try to use a tool for more than its true purpose – to elevate the tool to the "magical, mystical level". The Internet is not the magic answer to selling real estate. Many people have anointed the Internet to a level of worship it does not deserve.       The Internet will make a good Agent better. Good Agents have the sales skills and apply the daily "Disciplines of a Champion." The Internet will not make a poorly skilled Agent successful. Success or failure in selling real estate will never be based on a web site or Internet presence. Successful Agents will be able to grab more market share because of effective use of the Internet tool. more> How to Create Job Security       Is there such thing as creating job security as a Real Estate agent? The answer is yes, and almost every agent already knows about it. But few actually do it consistently. So what’s the big secret? more> Wondering How Much You Can Borrow? Let Me Show You More Articles The Confident Rookie: Find Your Handyman The Want-to-sell VS The Have-to-sell Seller Take a Back-to-School Approach to Prospecting Rochelle Cox email: rochelle.cox@ncmc.com phone: (909) 980-7665 National City Mortgage 9267 Haven Ave., Suite 140 Rancho Cucamonga, CA 91730 phone: (909) 980-7665 A division of National City Bank of Indiana. The Agent Update is produced by Realty Times. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, rates and fees are subject to change without notice.
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