Your Name or Company Name Here Your Tag Line or Slogan Here October 2009 Open Up To Open Houses       Are you too busy to hold open house and/or prospect? If so, the top agent in Brentwood, CA has a great reminder for you on the license plate of his Mercedes SL convertible: BAK 2 BSC.       In other words, success in the real estate business is based upon excellent execution of the fundamentals of the business. One of the "basics" is open house. Open houses can be a continuing source of new business or a total waste of time. The key in making open houses profitable is to change them from a "reactive open house" to a "proactive open house."       Most agents use what is jokingly known as the "3P approach" to open house -- put an ad in the paper, pound directional signs on the corners, and pray someone shows up. more> Level of Service Creates Success       The Internet is a fantastic arena in which to conduct business. It allows us to spread our marketing of properties and ourselves to a larger prospect base. The creation of a web site allows us an inexpensive entry into the world of 24-hour marketing. It is a tool all Agents should add to their toolbox. The more tools we have, that we know how to use properly, the more skilled craftsmen we are.       We encounter a problem if we try to use a tool for more than its true purpose – to elevate the tool to the "magical, mystical level". The Internet is not the magic answer to selling real estate. Many people have anointed the Internet to a level of worship it does not deserve.       The Internet will make a good Agent better. Good Agents have the sales skills and apply the daily "Disciplines of a Champion." The Internet will not make a poorly skilled Agent successful. Success or failure in selling real estate will never be based on a web site or Internet presence. Successful Agents will be able to grab more market share because of effective use of the Internet tool. more> How to Create Job Security       Is there such thing as creating job security as a Real Estate agent? The answer is yes, and almost every agent already knows about it. But few actually do it consistently. So what’s the big secret? more> CONTACT ME FORM Fill this section with text that encourages agents to click on this link. You want to use this form as a way to capture newsletter visitors. More Articles The Confident Rookie: Find Your Handyman The Want-to-sell VS The Have-to-sell Seller Take a Back-to-School Approach to Prospecting Your Name Here email: support@realtytimes.com website: your domain.com phone: 214-353-6980 Your Company Company Address City, State ZIP phone: Phone Number
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