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October 2002
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The Biggest Mistake New Agents Make
The National Association of Realtors attracts over 10,000 new members a month. But close to as many agents wash out and go inactive, most in their first year. Why isn't the success rate higher for new agents? One reason - lack of preparedness - may be the answer. Don't fall into the same abyss as others.
New agents are often unprepared for being overwhelmed.
Many people earn four to seven-year degrees in higher learning institutions to become professionals such as accountants and attorneys. Yet the real estate industry, with few exceptions such as Colorado, turns out agents (salespersons) representing real estate fiduciaries (brokers) with just a few weeks or months of education.
To understate the situation, there is a huge reality gap in what agents learn to pass the licensing test and what they really need to know to make a living.
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Realty Times iMarketing Program
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For less than 55 cents per day, we will feature YOU on REALTOR.com, MSN HomeAdvisor, Lycos Real Estate, Homeseekers.com, AND Realty Times. That's right. You can advertise yourself simultaneously on ALL of these top Real Estate sites, 24 hours per day, for less than the cost of a cup of coffee a day!
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Sign up now Risk Free!
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Use Your Site To Get Listings
Don't leave your Web site behind when you go on a marketing presentation! Instead, use it to help you get every listing you go after.
Here are a few tips for doing so:
If the situation is right, show some of your site on your notebook during the presentation. No need to hook up to the Web; just use Outlook's "Work Offline" feature. The pages you want to show are stored on your computer, and they'll show just fine.
Include a copy of your site's opening page in your printed presentation. Hopefully, you have more than one site, so include all your splash pages.
Add the sellers' home to your listings "behind the scene" (on a separate page that's not accessible through your main listing page). Show them how you'll feature their home on your site, either on your notebook or via print copies in your presentation.
Let the sellers know what information buyers can download from your site (the steps to buying a home, how to get a loan, the home buying process, sample documents, how to find the best home, etc.) and show them how this will help sell their home.
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Ten Minutes That Will Improve
Your Business
Do you put off projects you know would make a difference in your business because you simply don’t have the hours to set aside to tackle them? All of those unfinished pieces of business are slowly draining away your energy. Getting things done that you are dreading doing, but that you know you need to do, frees up that energy. What are you putting off or feeling guilty about? Resolve to start to tackle them with baby steps…..
Borrowing Mark Twain’s wisdom: The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one. This approach can spur you into taking action. And, sometimes, it’s the little things that make the difference. So, instead of wasting a small window of time, use it to take a forward action.
Take 10 minutes a day to make a difference in your business. You’ll be surprised at how 10 minutes a day will add up. After all, it’s nearly an hour a week or 52 hours in a year.
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