Tuesday, 23 May 2017

Under promise. Over deliver.

Written by Posted On Wednesday, 10 May 2017 17:39

If you are a real estate agent who is looking to get a listing before you head into the home always remember to under promise so you have a chance to over deliver.  If you go in and tell the agent you will be able to get the home under agreement within 5 days you will be leaving the door open for a flat fee listing service. If an agent thinks they can get the prospective home sold within the first week, why does the seller need you, the agent?  They don't.  So what do you do to combat MLS entry only listing services such as MLS Entry Only or InstaMLS

You need to know what you are worth and what you bring to the table as a real estate agent.  Most agents don't know what they are worth.  You need to build up your offering by differentiating yourself from every other agent.  Typically, if not referred, a seller will get comparative pricing from 2-3 real estate agents.  Are you likeable?  Do you have a good go-to-market strategy or are you just going to over promise and under deliver?  Set the expectations low without coming across as just another agent.  A mediocre agent is someone who doesn't know what they bring to the table. Unfortunately, 90% of agents don't know their value as a real estate professional.  

 

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