Even if the majority of your networking is done face-to-face, all real estate agents need a solid online presence. Without a streamlined site and strong social media following, you will quickly find yourself falling behind other real estate agencies. Here are just a few tips you can use to make sure that your digital marketing campaign is lucrative.
List Your Goals
Many people underestimate the power of sitting down and outlining goals before creating a website. Some real estate agents need a site that they can post their pocket listings on while others want an interactive digital space where they can connect with potential clients. Those who spend more time creating a long-term plan and clarifying their specific goals will make the rest of this process much easier.
Consider Your Level Of Involvement
Deciding how much of your own time and energy you want to spend on your web presence is a very personal choice. For many real estate agents, there are simply not enough hours in the day to run a website and build a social media following. Any of the jobs that you are not prepared to do yourself can be outsourced.
Make The Site For Visitors
Some business owners place too much emphasis on the search engine optimization aspect of their online marketing campaigns. While it is important to have high rankings, you also want to be sure that the traffic coming from the search engines is being converted into clients. Like this Marsee Wilhems Real Estate Team website, you want your site to be easy to navigate for your customers. If your site is professionals and easily navigated, it will lend you credibly and help you with customer retention.
Discuss All Of The Services That Are Offered By Your Business
In addition to helping clients buy and sell homes, you should also consider offering online support for all of your other services. Many homeowners and potential buyers only need help with one or two aspects of this process such as inspections, local housing trends, staging, or accurately pricing a home before putting it on the marketing.
Don't Neglect Your Social Media
Your social media presence will most likely be just as important as your website, and that is why you want to be sure that you have active accounts with all of the major outlets. You must also focus on building strong relationships with those who are willing to connect with your company through social media. Spending a few minutes managing those accounts each day can have a major payoff.
A powerful online presence can take your real estate firm to the next level, but it is important that you allocate your time and resources wisely. With these few tips, you might be able to see an excellent return on your investment within just a few weeks.