Sunday, 17 December 2017

5-Tip Friday: Useful technology tips for Realtors, buyers and sellers

Written by Posted On Saturday, 18 March 2017 01:58
5 Weekly Tips for Realtors, Buyers and Sellers 5 Weekly Tips for Realtors, Buyers and Sellers HomePocket

Every Friday, we'll post some quick tips and tricks to help Realtors, buyers and sellers have a great weekend and maybe a better real estate experience wherever they are.

Here's this Friday's list...Happy St. Patrick's Day all!

  1. 1. Optimizilla - Located at is possibly one of the most helpful, easy to use tools our there for FSBO home sellers and Realtors. Stop trying to upload those 7MB home pics you just took from your billion megapixel camera. Shrink 'em for faster page loads (when viewed by buyers), sharing and less issues storing online and on your mobile/computer. 
  2. 2. HireAHelper - Ever thought "Man, wish I had a couple folks to help me move?!" If so, head on over to and book however many folks you need for as many hours as you want to help pack, move and unpack. Just did this for my parents' move and it was great. 
  3. 3. Avast Mobile Security - Real estate pros, buyers and sellers - and all their juicy, valuable data - are a top target now for cybercriminals. Get Avast Mobile Security (I have Pro for my Android Pixel XL) and protect your phone, your WiFi connection and speed up your other apps at I love the battery booster part of it. It's only $6.95 a year too.
  4. 4. Periscope Live Video - Let's say you want to get feedback on a house you're seeing from remote family and friends while you're walking thru it. Let 'em see it by live broadcasting your tour with the mobile app from Realtors, you should be using it too: 
  5. 5. Pinterest Boards - The wife and I just bought a new home and during the whole home search we used a shared Pinterest board as we came across interesting listings we wanted to save for later viewing. Then you can install the Pinterest app and have access to them anywhere. It's easy, just click the little "Save" button on a listing or on a listing photo and then pick the board you want to save them to (e.g. "Too big but nice" or "Top Choices"). It's great for sharing with your Realtor too and much simpler and more, uh, modern than FlexMLS emails that look like they came out of the 1990s.
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Have a good St. Pat's Friday and be careful out there - I hear the "Irish Flu" is an epidemic. :) If you catch it, not much you can do but, here's some practical advice


Real estate agents....Is your website your top lead generator? Wanna know for sure instantly? 

If it is, every penny you spend on lead generation is unnecessary. 


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Jason Polancich

Jason Polancich is founder and lead architect of HomePocket, a data-driven, residential real estate marketing and listing network. Polancich also founded SurfWatch Labs, a cyber data analytics firm founded in 2013 that provides highly accurate, timely and actionable information to businesses regarding the cybercrime threats they face. Polancich is a serial entrepreneur focused on solving complex internet security and cyber-defense problems. Novii Design, a company he co-founded in 2005 with Rebekah Lewis-Polancich, was based on his contributions to cloud architectures, distributed computing, data analysis and systems integration. The company assisted the U.S. Intelligence Community and Department of Defense in building some of the largest data warehouse and analysis systems ever put into operation within the government and defense contracting sectors. Novii Design was sold to Six3 Systems in 2010. Prior to Novii Design, Polancich assisted technology companies in building engineering practices around software, data and collaboration. He began his professional career 20 years ago, serving as a U.S. Army translator, intelligence analyst, software engineer, systems architect and corporate executive. In addition to completing numerous professional engineering and certification programs through the National Cryptologic School, Polancich is a 1991 graduate of the University of Alabama, with degrees in English, Political Science and Russian. He is a distinguished graduate of the Defense Language Institute (Arabic) and has completed foreign study programs through Boston University in St. Petersburg, Russia. Polancich lives on Florida’s Gulf Coast and in Charleston, SC with his wife and business partner Rebekah, their three teenagers and a very high-maintenance Springer Spaniel. In his spare time, he follows the Alabama Crimson Tide, My Morning Jacket, The Drive-By Truckers, Paul Finebaum, William Gay’s writings, and anything that gets him outside and near the ocean.

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