There was a time social media was just for entertainment. Everyone would post updates, pictures and chat.

Now it has evolved. It's now something more important: a channel for exposure, and a means of livelihood for some people.

Business owners have turned to social media marketing to advertise their products and services, and have gotten great results just from the comfort of their homes. There are several social media websites that allow advertisement. There's Instagram, Twitter, Facebook, etc.

The deal is, all these platforms are actually amazing when it comes to placing ads, but you have to streamline your options. If you put your efforts into all the platforms, especially when you’re just starting, then you might not really see the result you seek.

It's unarguable that when it comes to social media marketing, Facebook tops the chart, having over 1.4 billion users and 90 million visitors every day.

More so, here are five reasons you should advertise your products and services on Facebook:

1. Huge audience

Unlike Twitter and Instagram which has some sort of discriminatory operating system (don't get me wrong, I mean it's really going to be hard for old people to cope on Twitter and Instagram, considering the fact that it's full of millennials), Facebook seems to be the home of comfort for all.

You can rest assured that your ad will cut across every class of person on Facebook, both old and young.

2. Cost effective

Compared to most other social media sites, ads on Facebook are arguably cheaper.

Facebook basically allows anyone advertising to control their own budget. You're allowed to choose the amount you want to spend on the ad and how long it will stay active.

Also, Facebook only shows ads to users who are likely to take action on it, so asides being cost effective, it also yields great results.

3. Access to advertisement on multiple platforms

Advertising on Facebook gives you access to advertise on multiple platforms such as the side bar, news feed and desktop news feed. You also get access to their “audience network” and get to place your ads on Instagram. This Facebook ads guide will put you through the necessary steps you need to take.

4. Ad campaigns are customizable

Facebook constantly adds new ad placements, thereby opening up an opportunity to create good looking ad formats.

You can customise your Facebook ad to your taste. Customise the target audience, ad creatives, bidding, etc. Do everything to your perfection.

All of these are what puts Facebook on top of the chart as the best social media marketing platform. It not only allows you feel good about what you're putting out there but also helps you yield better results.

5. Custom audiences

Advertising on Facebook gets you the privilege of advertising to specific people on the platform who have interacted with your website previously.

Everything has been made easy for you as you can now add them through their Facebook user Ids (automatically), email, phone numbers, etc.

With over 1.4 billion users you can be most certain that Facebook has everything you need to push your business to greater heights.