4 Ways Your Clients Are Judging You

Written by Posted On Monday, 09 October 2017 03:48
4 Ways Your Clients Are Judging You Image via Flickr by reynermedia

In the real estate business, making a good impression is critical. Buyers and sellers want to work with confident people who are knowledgeable, and they expect consistency when they are interacting with your business — whether they're speaking with a real estate agent over the phone, checking or updating listing information online, or receiving emails and advice about how to succeed in the housing market. Explore the following four ways clients judge the people with whom they work.

Poor First Impressions

In the realty business, you must quickly make a good impression that instills trust and respect. The client will begin judging you immediately, and everything from a weak handshake to poor confidence and body language gets scrutinized — subconsciously or otherwise. This point is painfully true in face-to-face meetings, but it is also a factor when you or your co-workers are speaking with anyone over the phone. Below are a few poor business habits and what they may say about you:

  • Confusing, unprofessional, or inaudible voicemail messages: Have you considered what your voicemail says about your company? The message should be clear, informative, and short, including the name of the point of contact, a call to action to leave a message, and when someone can expect you to return the call. The tone must be positive and confident with no distracting background noise. Failing to create an effective voice message may suggest to clients that you are sloppy or unorganized.
  • Showing up late: Realty professionals have a major responsibility. They are experts in the industry, but they must also display a degree of professionalism that is beyond reproach. Arriving late to a showing or meeting — or even after clients have already arrived — may lead to the buyers or sellers assuming that you do not have a handle over your other responsibilities. This major breach of trust could lead to unsatisfied clients and turn away future customers.
  • Unprofessional body language: Body language is one of the most important components of good communication. Posture, tone, and a friendly face are key to a good impression, but these elements must be sincere. Clients know when a smile is phony, and they know when a realty professional is being pushy or acting slick instead of being helpful. Poor body language can compromise a client’s trust in you.

Badgering Emails and Marketing Materials

Sending follow-up emails after a sale or reminding customers of the services that you offer can be an effective way to generate new business and build loyalty. Newsletters and information about real estate trends can also help maintain interest in a company if done appropriately. Make sure that any information you offer is relevant and helpful, and give clients a clear way to opt out of future emails.

Fine-Tuning the Client Experience

Think carefully about the impression you make and every step along an individual’s journey with your business, from the moment someone hears about your company until you close a deal with that person. Be mindful of the above ways that clients will judge you. Take care to resolve these issues, and you’ll go a long way toward keeping clients happy and preserving your reputation as an experienced professional.

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