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How to Find and Choose an Expert Writer for Your Real Estate Business!

Written by Posted On Sunday, 15 October 2017 15:03

If you are reading this article then you are definitely looking for writers for your real estate business or for your blog. As you know, content marketing is essential to improve the visibility and awareness of your web activity, whatever it may be. If you have a blog, its success depends closely on the choice of the editor or team of editors. The quality of content is the sine qua non of a successful content marketing strategy. This is why you have to use editors of (very) good level, with a good pen and able to write articles on technical subjects.

How to find, evaluate and choose editors for your business

If you want to build a team of copywriters, you first need to know how to find a content writer! Once you have found them, you have to test them. And finally recruit them, based on the test results. There are therefore three successive phases: identify ==> evaluate ==> recruit.

How to find freelancers?

Let's start from the beginning: how to find freelancers? There are several techniques and platforms to achieve this, including upwork, Freelancer, Fiverr etc. You can also do prospecting work on social networks, especially on professional social networks (LinkedIn).

The operation varies from platform to platform. On some, you choose, from a list proposed, the freelances that you want to contact (Upwork model). On others, you post an announcement and it is up to the freelancers to contact you by message (model of the tender, used on Encoder in particular). In the second case, you must write an offer. This must be simple and go straight to the point. A few lines suffice. Example:

  • "Are you passionate about startup culture and open-minded?
  • Do you know how to tell stories?
  • Do you know how to do the day before?
  • Are you force of proposal and autonomous in your work?
  • Do you agree with this vision of content marketing: (link to an article)?
  • Contact us!"

How to evaluate freelance writers?

Once you have found interesting profiles of editors, you will have to evaluate them, test them, to make sure they meet your needs and expectations. We offer you a unique method that has already borne fruit. The idea is to create a standard evaluation document and propose it to each selected profile. You can create it in Word format, but then convert it to PDF. This document contains 5 sections.

In the first section, entitled "About the company", you give some keys to understand your company, its history, its offer, its business model, its market, its target ... You must integrate anything you think is important to know about your business. In a second section ("About the content strategy"), you present your vision of the blog, its objective, its target, its organization and it’s functioning. What do you expect from the editors? What types of content do you want to produce? In a third section - "Examples" - you give some examples of texts you like, so that the editors can get a concrete idea of what you expect as a result. These may be examples taken from your blog or other sites. Describe,

These first four sections allow the editors to know more about your expectations and the work requested. Those interested in your offer are invited to complete the evaluation test, which is in the fifth section of your document. The test is divided into two parts.

Part 1: You ask the editor to send you an email with 4 proposals for articles to write on the blog, based on the elements you provided in the first four sections. For each proposal, the editor must propose a title and a semi-detailed plan. This test evaluates the editor's autonomy (his ability to find ideas for articles) and his understanding of your needs.

Part 2: The second part of the test consists of writing an article, corresponding to one of the proposals made in part 1 of the test. Only candidates who have successfully passed the first part of the test are concerned by this second part, of course. The deal is this: if the editor passes the essay test successfully, the test article will be paid and published, and the writer recruited. If this is not the case, the article is not paid but the editor remains the owner of its text. Be clear about this. The writer must be aware of this clause. This second part makes it possible to evaluate the editorial skills of the editor.

This process of recruitment by evaluation makes it possible to avoid many casting errors and to find good editors. This document may of course be adapted or structured somewhat differently. But it is important to keep this division in section, which functions like a tunnel. The first four sections eliminate quite a few writers - those who realize that their skills are not compatible with your requirements, or those who are not interested in your vision of the blog. The first phase of the test eliminates the editors who are not force of proposal and / or who have not well understood your expectations. Finally, the second phase of the test eliminates editors who do not write according to your expectations. In the end, only good editors remain.

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