5 Reasons Why More Agents Should Adopt Real Estate Technology in 2018

Written by Posted On Tuesday, 12 December 2017 12:48
Josh Cunningham Josh Cunningham Investorist

Technology provides us with more information and resources that we've ever dreamed of, and there's no doubt it's changing the way people do business, especially in the real estate industry. Real estate technology, or "prop-tech" as it's commonly referred to in the UK, is ripe for disruption, with more platforms providing purpose, like Investorist, a B2B listing service with available pre-construction investment properties around the world ranging from condos to single-family homes, letting brokers and agents market projects internationally. In 2018, adapting innovative real estate technology solutions will be the new standard in property development sales, with platforms like Investorist leading the way.

Over the last few years Investorist's VP of Sales, Josh Cunningham, has traveled the world engaging with global agents and educating them on the benefits of streamlining sales and marketing through the use of technology. Below he lists 5 reasons why more agents should adopt real estate technology in 2018 -

1. Lead Generation - Generating pre-qualified leads is obviously every agent's dream. Finding the right tool will help you develop new long-term business relationships in both local and traditional international markets and generate solid leads while helping to avoid pouring copious amounts of marketing dollars into traveling to where you think your leads are, without really knowing for certain. Incorporating innovative technology into your sales strategy will help you uncover demand for your projects in previously untapped markets, and can quickly help you grow your business through new connections and a transparent marketplace, like the one Investorist offers.

In our conversations with hundreds of global lead agents, some assume certain markets aren't interested in their listings because they haven't marketed there, but the reality is people can't buy what they can't see. We recently had a client in Orlando that found some interest through Investorist from agencies in Iceland. They followed up on this interest, did a show there and came home with 5 sales. This proves that visibility is key, and the best PropTech tools can help you identify key markets, heighten awareness, and in turn, close more deals. 

2. Time Saving Tools - Unified communications systems save time on paperwork, streamline communications and produce more efficient workflows and document sharing. Time is money, and adopting the right PropTech tool can help you make more of it.

 

3. Access & Reach - With thousands of listings at their fingertips, agents can easily take their talents to a bigger stage by going global and utilizing certain PropTech platforms which can even incorporate referral programs. Although they often present smaller commissions, referrals can mean big business over time by leading to more sales for agents seeking hungry, International buyers.

4. Translation Tools - the best PropTech tools offer the ability to translate marketing materials into various native languages. This is a "must do" particularly when marketing projects to Chinese buyers who expect materials to be in Mandarin. Expanding further on what Chinese buyers expect, you'll also want to include location features such as proximity to education, Chinatowns, feng-shui elements, etc., which technology can help pin-point without the headache of doing manual, tedious research.

 

5. Integration with WeChat - Real estate pros must take the time to understand what are the best platforms to engage the target audience when marketing projects in China. This includes WeChat, China’s dominant social media and communications platform (over 1.1 billion accounts and 768 million daily active users). As the world’s leading marketplace for buying and selling pre-construction property, our platform has its own Chinese- hosted website behind the Great Firewall, meaning it will operate in China unlike many other portals and traditional websites.

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