360° and VR for Real Estate: How to Effectively Create and Publish Content to Increase Your Sales

Written by Posted On Tuesday, 17 April 2018 12:00
Realistic renders can easily be mistaken for reality. Realistic renders can easily be mistaken for reality.

Most Real Estate Agencies usually use photos and videos to display their listings, but this form of media has since been outdated and has failed to engage prospective clients, who demand a more immersive experience to have a feel of their new homes. This has led to a new trend among agencies. They, now, use new technologies to create memorable and customized experiences to sell homes. What is the implication of this trend? It is simple, only companies that prioritize the quality of this experience will thrive in the market, but how can they make this possible? VR [Virtual Reality] will, without a doubt, the future of real estate marketing. They following are three strategies that one can apply to provide this experience and make one’s listing attractive.

360° Photography

The emergence of VR for real estate as an important technology in the market has made it a popular mediums amongst the younger clients, who are mostly around millennials. One can easily get the best tools to create 360 degree photography that will, in turn, make it possible to produce 360 and VR Visits. When we talk about a 360° image, it is simply a spherical panorama picture that has interactivity options embedded in it [keep in mind, this can only exist in the online world]. This is also sometimes called VR Photography or Spherical Photography. This method can detect location from different angles and not limited in perspective. When you use special equipment, it is possible to create this 360° image in any situation. From bird's eye view, one can see a skyscraper from the top. Moreover, the same technology can be utilized to capture magnificent views in places such as the Alps Mountains. Basically, the idea behind this concept is to reveal the scene fully and immerse the viewers. Now imagine using this when marketing your real estate. The possibilities are simply endless.

360° Video

Using software, it is possible to combine the pictures into a visually stunning videos that will list and exhibit one’s real estate excellently. The use of reliable platforms is necessary. In addition, hiring a professional videographer with is highly recommended to get the best results. While this option may be somewhat costly, it will lead to a better output and, certainly, a higher return on investment.

Distribute your VR content

The next step in this mix is the distribution of the content. VR is at its absolute best only when it seamlessly embeds itself into your marketing and content. As cutting edge, the technology is, it can’t improve your sale all by itself. One needs to be strategic about his or her deployment of the content. This can be used in different platforms such as web-based platforms and social media, Facebook is a great option since it supports 360° content exceptionally well. However, Voxel Worlds, a DC based company that specializes in sales and marketing solutions for real estate, developed a state of the art VR mobile application for real estate developers with 360 and VR capabilities. The advantages of a mobile application are numerous because a mobile app has more functionalities that a website. A mobile application can combine different technologies that within a smart phone, but are lacking in a desktop or a laptop. A simple example is a gyrospcope that can mimic the direction of the phone’s user. Lastly, most clients use their phones more than their computers these days. As of 2018, close to 70% of people, who use the internet; do so through their mobile phones. Thus, one should bet on mobile platforms if one wants to truly differentiate himself or her from the competition.

 

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Realistic Renders Voxel Worlds
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Max Agrad

Prior to starting Voxel Worlds, Max was a Managing Director with AIM Real Estate, a real estate investment firm, Max advised institutional investors, as well as high net worth individuals, seeking investmentment opportunities in hospitality and office buildings. Max has taught finance and accounting as an Adjunct Professor in several universities. Max has a BS in Accounting from George Mason University, and Ms in Real Estate witn a concentration in Finance from Georgetown University. Max is a member of the Chartered Financial Analyst Institute, and the Urban Land Institute. A proud U.S Army Veteran, he served in the 18th Airborne Corp between 2002 and 2004. In his spare time, he enjoys learning about new technologies, reading, and traveling. Max works out of DC and Dubai.

www.voxelworlds.com

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