Do you want to increase the visibility of your Site? The expert Paul Clifford will teach you how to create content that allows you to improve the Positioning of your Web and thus achieve more visits.

New Websites and Blogs are constantly emerging, but very few manage to occupy a prominent place among search engine results. This is because most of the users when they do a search usually enter the first page,  and those businesses that belong to a niche with several competitors do not get a good Web Positioning through keywords.

There are several content marketing strategies that you can use when optimizing the Positioning of your Website. The first has to do with internal aspects such as content, URL, the structure of the page and HTML. While the latter, depending on external links, mentions, shares, etc.

If you want to make your Site appear among the main organic results thrown by the search engines it is essential that you take care of its content, how? Find out you reading this great summary of the Designrr , where Paul Clifford , Digital Marketing Consultant, shared all his tricks on Optimizing content.

Then we leave you the complete recording of this Webinar. But wait for a second! Before we invite you to register for the tutorial on How to design effective campaigns.

Why is content so important?

Designrr allows to analyze and understand what your audience needs and then offer an attractive and relevant way. As long as the content you offer is interesting and useful for your audience, it will be better positioned by the search engines.

When talking about content Paul Clifford not only refers to the text that the pages have but also to infographics, Webinars, videos, images and other alternatives that collaborate in the generation of visits and in the improvement of the user's experience.

What is the best SEO content? The one that takes into account the user's search intention and adapts to their needs. The key is to appear not only when your customers are already determined to buy, but also when they perform a search for information, that is when they are in the step before the purchase decision.

Get ahead of your competitors! The hot moment in which the person wants to buy is already saturated, you will get better results reaching your potential customers a step before, that is when they are still in the process of searching for information and still do not know which brand to choose.

The content will be your best ally allowing you to capture new Leads by means of the subscription and then loyalty little by little, either through Social Networks, to finally generate a community.

Achieve more conversions with Content Marketing

The Paul Clifford in an SEO content strategy has three main stages:

Capture new visitors:

The first step to attract potential customers to your page is to generate content that responds to possible user questions. Try to provide information and recommendations on topics related to your products or services.

For example, if you sell shoes you can give information about the best places to run in the city or what type of shoes is best suited for each surface. It is about specific contents designed to solve the needs of your prospects.

Increase conversions:

Create content that helps the user to make the final decision and specify the purchase. It must be a content that avoids losses, that is, that clarifies those recurrent doubts that people usually have before taking action, preventing them from leaving your site to look for more information in other places on the web.

Create community :

Once you complete the sales you will have already met one of the objectives but the next one is loyalty. Remember that it is much harder to get a new customer to make a purchase than to achieve the loyalty of an old one so he can keep buying. Make your users keep choosing you.