5 Essential Marketing Tips When Selling Real Estate

Written by Posted On Monday, 23 July 2018 08:10

When it comes to selling real estate, you can either hit the ground running or get stuck holding on to a property for months or even years. What you should understand is that it all comes down to proper marketing strategies. How you pitch a property, and where you make your pitch can have a huge impact on your ability to move a home quickly at the right price. The following are five marketing tips you can use to make selling real estate easier on you.

The Price Is Right

When marketing a home for sale, you must get the price in the right ballpark. If the local demographics cannot afford the price you are selling at, then you will not get many bites. It is okay to start out marketing a home higher than it is even worth. Do not be afraid to start a few thousand over the comparable calculations you run.

Then gradually start lowering the price until you start getting calls. Eventually, you will find the higher end of the price range you can safely market the home and still get it to move in a reasonable amount of time. Be sure to look for feather flags for sale to increase traffic to your home.

Market Online

When people look for real estate to buy, they generally look online. Online ads are the easiest to find and respond to for people looking for a home. Just be sure that your online ads contain all the relevant information about the property and multiple ways to contact you.

Use Social Media

Social media marketing is an amazing way to reach literally millions of viewers with your ads. Plus, you can target social media traffic in your local area. If you do something truly creative in a social media ad, your ad might go viral and be shared far and wide. So, do not think boring when you put together a social media ad, think interesting and irresistible instead.

Sell the Neighborhood

If you are trying to get Millennials to take your ad seriously, then they will want to know more about the neighborhood, not just about the house. This means you will want to highlight the key positives in the neighborhood where the home for sale is located. The kind of restaurants, the nightlife and other compelling points that make the neighborhood attractive can help to convince Millennials to take a closer look at your home for sale.

Mobile Marketing

Another avenue to consider here is to use popular home selling apps to drive more competitive buyers to your ads. The more people you can get to take notice of your ads and show interest, the more likely you could be in the middle of a bidding war. This can really happen if you actively market and drum up enough genuine interest in the property you are moving.

Conclusion

Marketing is at the heart of making money in real estate. When you use the right approach to marketing, you will have more leads and interest than you have properties to sell. Try new marketing strategies, and be sure to take notes on which approaches are truly getting the right attention for your properties.

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