Real Estate Podcasting is slowly trickling into construction & real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins.
Podcasting has gained popularity over the past few years primarily because of people's interest in learning new things and the ease of accessing podcast content online.
Podcasts are now able to be played on a plethora of devices, iPods, Smartphones, PC's, tablets, and many others. This explosion in accessibility is what is directly making podcasting a viable business tool; directly enhancing and affecting the way internet marketing, sales, and promotions are being used, as well as customizing its uses to any specific business brand or industry.
When an interested party is shopping for a potential home or investment, they want to make sure they see and know as much as possible about the property before making a decision. Unfortunately, property purchasers are routinely disparaged by the lack of available pictures, data, and information on a website. In addition, the inconvenience of scheduling a viewing of the potential property can be a deterrent as well. Real estate video podcasts allow the user to view a full video tour of the property along with an audio voice-over of the broker's listing information. These podcasts feature high-quality sales information scripts with beautiful pictures and live motion video, giving you a feel for the environment from any geographic location.
To kickstart your podcast, you can buy plays on SoundCloud. This will make your podcast look like it has been receiving a lot of engagement, and will entice more people to view your content. Once a podcast is subscribed to, the user will receive every new podcast that is published to the file immediately as it is distributed. With home builders and realtors, this becomes highly advantageous for residual marketing and sales efforts. Having a direct link to an interested party allows the business to implement more highly targeted sales campaigns, geared toward specific individual & group needs. Investors can receive up to date video listings of new investment opportunities on the market. Home buyers who are looking over an extended period of time can remain interactive with your company by receiving all the new updates of new properties in the area as they are available.
Podcasts are not only used in conjunction with a company's website, but they are also listed in podcast directories, such as iTunes, Odeo, Yahoo Podcasts!, Google Base, etc. These directories are visual catalogs of podcast content. They organize the podcasts into segmented categories and then rank the most popular ones accordingly. The higher a podcast is ranked in its particular category, the more visibility that podcast receives. The great thing about podcast directories is that it separates the users into targeted demographics, by segmenting the location of the podcasts listed on the directory by category and information. This presents an incredible potential for the business to create multi-level marketing campaigns, aimed at their ideal demographic using this targeted method of consumer reach.
Real Estate podcasting allows home builders, brokers, buyers, sellers, investors, and any interested party the chance to preview a product anywhere, anytime, and on any device they choose. The use of podcasting in the real estate industry will not only increase technological confidence among home buyers, but it will directly affect a corporation's turnover times, thereby increasing revenue and ultimately the bottom line.
