How to Up Your Real Estate Game with Marketing

Written by Posted On Tuesday, 20 November 2018 13:38

How to Up Your Real Estate Game with Marketing

 

The real estate can be a dog eat dog world depending on where you live. To make your company stand out from other competitors you need to have a great plan that sets your company apart. This can be done with a number of techniques but one of the most efficient ways to have a fabulous marketing strategy. You do not need to dump a lot of money from your budget on social media companies. With the right resources and employees you can have a great marketing plan that helps increase your online traffic and sales. This may mean creating a marketing team for your company or slowly start off with one employee that has some background in marketing start helping build a solid marketing plan. Whatever you decide, here are some ways you can start setting your real estate company apart from other companies.

 

Social Media

All of the social media platforms such as Facebook, Instagram, Snapchat, Twitter, and Google can be utilized to help you get more traffic to your website and services. You want your social media accounts to stand out from other ones so you will need to post high quality content that uses all of the best practices. Emojis, hashtags, and content can all be used to help attract the right customers and get traffic to your website. You will want to post on a regular basis, but not too much. Every other day or once a day is a good amount of content because customers will see your posts but won’t be bombarded with several posts a day.

 

Physical Elements

While online advertising is a great way to get potential customers to buy from you, there are other ways to get your company noticed. Physical advertising is a great way to spread the word about your company. If you are hiring you can go to local colleges when they have business and job fairs. This is a great place to hand out real estate marketing flyers and promotional material so people can recognize your company. Offering internships is another great way to build a base of potential customers who may need to buy houses later in their life.

 

Community Involvement

Relationships are a two way street, especially in business relationships. If you have a lot of customers and buyers in the community you will want to consider giving back in some meaningful way. Donating to local schools or charities is a wonderful way to get your name noticed within the community. Doing fundraisers or partnering with other companies to but on community events is another wonderful way to get your name out there and show that you care about your customers and the community.

 

SEO

Search Engine Optimization (SEO) is a fancy term for how websites are ranked on search engines such as Google and DuckDuckGo. SEO is mainly concerned with organize ranking, where your website appears when you enter keywords into the search engine. If your website appears on the bottom of the first page or even the second or third page people will not be able to find it. Less visits to your website ultimately means less revenue and sales. Good SEO will let your company rank high for your website and even content that you post on other platforms.

 

Branding

There are so many logos and different brands that are poorly designed and unattractive. This can turn customers away which is not what you want for your business. Choose a logo that is going to stand out in a good way. Simple is a great way to go in turns of branding. You can hire a graphic designer to make logos and give your company a clear and solid vision as to what you represent and stand for. You can hire a graphic designer or find one on a worksite such as Upwork. Having a good logo and brand will help your company find its place in the real estate world.

Rate this item
(0 votes)

Agent Resource

Limited time offer - 50% off - click here

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.