As more roofing companies compete for local market share within the residential roofing industry, acquiring new leads, and nurturing customer relationships is becoming increasingly more critical to remain competitive. To grow your roofing business this year as a professional roofing contractor, consider the following tips.

1. Establish internet presence for your business

This is the first tip because the world today has turned a global village, thanks to the internet. You can establish your presence on the internet by creating blogs, websites and social media handles/pages, but it's advisable that you take it one at a time. Social media is the cheapest and most comfortable marketing channel you can choose. - It's better you start from here.

You can grow your business by getting on multiple social media platforms. Social media gives you an excellent opportunity to promote and advertise your business. And of course, social media also helps potential clients to learn more about your business and vice versa. Social media helps your market know and relate with you and the business on a personal level.

In the world today, social media represents the bulk of your customer service. If you wouldn’t leave a phone call unanswered, don’t neglect a message in your inbox asking about your rates.

2. Establish and Market your business’ brand:

Establishing a trustworthy reputation for your company is key in establishing dominance within your local market. You can start by applying resources to ensuring your brand, and your digital presence is consistent and up to date. 

The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.”

Your brand is one of the most integral parts of establishing recognition and associating that recognition with reputable actions.

An easy place to start is your logo, by making sure this crucial business asset is consistent across your company, as well as providing up to date contact information. This can assist potential customers in locating and contacting you, rather than your competition. You can also take this brand awareness into the field by ensuring that your trucks, documents, and even work uniforms reflect and establish your brand.

3. Introduce new services

Specializing or training for a different skill, qualification or certification to widen your services is another significant step. For complex services that require technical expertise, you might have to partner with a company that offers quality services in that area, just as yours does.

 It'll help your customers save time and money, and reduce the chances of losing contracts from customers that want such services.

4. Review Your Pricing

You’ll have to review and adjust your pricing from time to time. A good way to do so is not only to evaluate your pricing to see if your roofing expenses and business activities are covered, but also to determine if you are generating a decent amount of revenue. The key is to set your prices at a fair market rate, but not to charge so low that you can’t make a living.