The newest Inman study reveals that 71.5% of respondents confirm that they use Customer Relationship Management (CRM) solutions for their real estate businesses. Nowadays, CRMs vary from basic contact management to advanced automated systems. Although, if you decide to take your real estate business to a new level of effectiveness, you will need something more than just a simple database of contacts. Every CRM solution is unique in its own way, so it is crucial to evaluate your own specific requirements and explore the best CRMs the market has to offer to pick the best for your organization.

As reported by WSJ, homes sales index will continue its growth in 2016 which makes integrating an efficient CRM solution your Number One priority. These 6 real estate solutions will undoubtedly benefit your business and organize essential data: 

1.   Bpm’online real estate

This particular cloud-based software has an impressive set of tools for real estate professionals to help them organize the entire process of making their real estate operation a continued success: from the initial request to closing a deal. Every feature of bpm’online CRM software for real estate is specifically designed for residential organization and commercial property companies. Bpm’online is suitable for organizations of any kind: from small agencies to huge companies. You can see the full picture of customer journey by combining the fragmented elements of previous interactions into a singular, unified vision. Keep track of every stage of the sales pipeline. Monitor results of your sales team and increase performance and productivity on every level. Match requests and available listings in real time using MLS connector. The extensive collection of real estate tools provides an option of market listing, creating drip campaigns as well as productivity monitoring and the score of the captured leads. With a united customer database, no request will be lost, whether it is a phone call, email, website or meeting. 

2.   Contactually 

Contactually software enables real estate professionals to monitor their network across various channels, which means that your sales reps will not have any trouble with customer follow-ups. With follow-ups made through Contactually users are reducing the likelihood of turning leads and customers into cold, forgotten connections, so real estate pros can build more warm relationships with contacts that will consider your offer when the right opportunity presents itself. Contactually, provides built-in tools enabling users to send massive amount of targeted follow-ups, which is very difficult to deal with on your own without additional software or tools. Real estate managers can store all of the key data in one system by importing information from Gmail and Outlook directly to Contactually, and even external business apps like MailChimp and Zapier. 

3.   Followup boss 

Followup Boss is known for its ability to effectively administer and instantly contact potential customers. The system provides automated notifications for owners of the potential customers. Another core benefit of Followup Boss is the option of tracking the sources of early-stage leads. With CRM solution from Followup Boss, users can track the precise amount of leads coming from the website and other sources. This solution includes a bunch of different options from sorting out prospects to adding additional team members. Followup Boss lets users swiftly analyze and text prospects on social media since the thorough integration is a crucial point in the current world of real estate sales. 

4.   PlanPlus Online 

PlanPlus is a cloud-based software for real estate businesses of any scale. PlanPlus Online Real Estate offers efficient customer follow-up features for building better customer journey as well as an integrated email-marketing tool for lead nurturing. Plan Plus also provides real estate professionals the ‘Weekly Planning’ and ‘Quick Priorities Wizard’ options for task management, tracking and contact management and ‘Lead Boomerang’ for customer databases segmentation. PlanPlus Online Real Estate is set up to work on mobile gadgets so it is easily accessible from any smart device that is connected to the internet. It is also designed to look good on any desktop browser as well, including Safari. Currently PanPlus Online Real Estate is not offering an app for the iPad, but the software is available as apps for iPhone, Android, and Blackberry. 

5.   REthink 

REthink is a CRM solution loaded with tons of unique features designed precisely for property industry, based on Salesforce and tailored for realtors. REthink provides outstanding features for monitoring your listings, closings, offers, and costs. MLS integration allows you to extract listings and coincide prospects to properties in accordance to their preferences. Additionally REthink includes real estate marketing tools such as email campaigns (as an additional option) and direct email marketing. Action Plan feature allows users to create workflows that reflect their business processes and define where to assign the responsibility on each stage of the way. 

6.   Market Leader 

Market Leader’s speciality is lead capturing, rather than being a Real Estate CRM. For the flat monthly fee, Market Leader offers users a customized website with an incorporated MLS search instruments. Prospects can scan listings using an incorporated interactive map on user’s website so they can get all kinds of information about what their visitors are interested in. 

When a prospect decides to sign up on the marketing website, users are already informed about their budgets and preferred price range, the neighborhood and the listings they are likely to be interested in. Real estate pros also have an option to track how seriously their leads have been while browsing to adjust experiences accordingly. 

Alerts option also helps your team members to swoop in when specific opportunity strikes. Users get the opportunity to receive alerts as soon as a prospect “bookmarks” a listing, so they can contact them with personalized offer. Unfortunately, the system is missing several core features such as financial management tools and checklists to work users’ way through the deal. 

Fostering a CRM solution is a long-time investment so before deploying one at your company, try to be diligent and make an in-depth review of each of them, or even subscribe for a trial version so you can define your needs and deploy the appropriate solution that meets them.