Mega Agents often have the resources and the staff to do some really innovative marketing that allows them to capture more leads online. But not all of us are quite there yet — and that’s okay! Here are 21 online marketing techniques – used by top producers – that you can steal right now – Even if you’re just starting!
ACTIONABLE ONLINE MARKETING TECHNIQUES…
1) Run an ad this week on Facebook to target potential sellers within a 1-mile radius of your listing
2) Optimize your listing descriptions with the hottest keywords in your market so your listings rank well on Google
3) Create niche landing pages on your website – Think waterfront homes, single story homes, condos, etc
4) Optimize all of your YouTube Videos so they show up on the first page of Google
5) Blog about new businesses that are coming to town and how local jobs, traffic, or home values may be affected
6) Install a Facebook Pixel on your website, so you can serve ads to anyone who has visited your site in the last 6 months
7) Create an account with Yelp and start collecting tons of reviews for added social proof
8) Email your sphere every Friday with a list of fun things to do this weekend so you can stay top of mind – Without being annoying
9) Create a “Things To Do” Facebook Group for your farm and update it with upcoming events – And your open houses, of course!
10) Create a quick video and blog post to answer every single real estate question that your clients ask you
11) Start a Meetup Group online and hold local events weekly – Think book clubs, wine tastings, hiking, bar crawls, or family fun
12) Create community pages – Make sure to include active listings for buyers and instant home evaluations for sellers
13) Create holiday blog posts for locals (i.e. where to see fireworks, Christmas lights, haunted houses, or Easter egg hunts) – These always get a ton of traffic as the holiday approaches
14) Submit your sitemap to Google Search Console so your website is automatically indexed every time you create a new page or post
15) Show up right next to Zillow for any listing! Install IDX on your website every active listing in your MLS is syndicated to Google with links back to your website!
16) Build credibility by using professional, high-quality stock photos – For free!
17) Post “behind the scenes” footage of your listings on your personal Instagram to stay top of mind with your sphere. People love those posts on Insta!
18) Add lead magnets on your website, so visitors can opt-in to your email list in exchange for a valuable piece of content that you give them
19) Film yourself at every social, professional, and charity event – Then blog about it. It’s a great way to showcase your amazing personality when potential clients look you up online.
20) Install a chat box to capture leads while they’re surfing your website
21) Create a monthly market update and post it to your blog, your YouTube channel, and your social media accounts
LEARN HOW TO IMPLEMENT ALL OF THESE TECHNIQUES!
All of these online marketing tips (and more) are thoroughly explained in our free guide. Click the link below to grab your copy!
How To Generate Real Estate Leads Online