The Benefits Of Facebook Open House Advertising
Benefit #1: Foot Traffic
Done correctly, Facebook Open House Ads can drive massive amounts of traffic to your listings. People are always looking for things to do on Saturdays and Sundays and the first place they often look is social media. This is a perfect time to get in front of curious sellers who always wanted to take a peek into their neighbor's house or prospective buyers who happen to be driving through your farm.
Benefit #2: Seller Leads
Facebook Open House Advertising is a great way to get seller leads - Think of it as a "just listed" postcard for the 21st Century! When you run a Facebook Ad within a 1-3 mile radius of your open house, you're also creating brand awareness. This is important because you can establish yourself as the expert in that neighborhood, so interested sellers become aware of your brand. If these sellers see the ad and come to your open house, you can meet them in person to solidify your presence even further!
Benefit #3: Cost
Facebook Advertising is cheaper than direct mail because there's no printing or paper involved. Furthermore, you're only paying for the people who take action on the ad, not the ones who ignore it.
Benefit #4: Clicks
Facebook Advertising for an open house is a great way to get more traffic to your website. Every time someone sees your ad on Facebook, there's a link back to your website. When someone clicks the link, Facebook takes note. And if you have a Facebook Pixel installed, you can serve ads to anyone who's ever visited your website - for the next 6 months!