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How To Give Yourself An Edge With Content Management

Written by Jaymi Naciri on Wednesday, 12 March 2014 12:16 pm

Content creation, management, and promotion is a full-time job. And if you're a real estate agent, you already have a full-time job - and then some. A lot of then some. But in today's real estate world, having a strong content strategy is imperative.

Create Your Own Content

Some agents prefer to do create their own content because of the "personal touch" it can add. If you're the type who has big ideas and loves to get them down on paper - or on keyboard, as it were - great!

You can use a free service like my Realty Times to create an account and then publish your articles on the main site of Realty Times. Whenever someone clicks on your article, the link will go directly to your my Realty Times. Your articles drive traffic to your site, and so does indexing by search engines like Google and Bing.

You can post listing stories, general real estate advice, market trend reports, or announcements. It's up to you to decide what will be of interest to readers and you can experiment with different topics and styles to see what works best.

"I have been extremely happy with my Realty Times and highly recommend the service to any agents who are looking for an efficient, effective solution to their content needs," said Hank Miller, Associate Broker & Certified Appraiser, Atlanta Communities Real Estate.

Use Realty Times' Content

Of course, creating personalized content is easier said than done. Many agents find the need for a constant stream of topics, a knowledge of keywords and search engine optimization (SEO) principles and the sheer amount of time required to be just too much.

So what's an agent to do if they don't know SEO from CEO and don't know the first thing about creating the kind of content that generates traffic - or simply don't have the time?

With my Realty Times, agents have tons of fresh content at their disposal - more than 20,000 articles about market trends, design trends, and general advice to buyers and sellers. You choose what you want, whether it's about current news or evergreen topics, local to a certain geography or outlining national market conditions. You can post and email as many articles as you want to your contacts - the more you use it, the more opportunity you have to build traffic to your my Realty Times.

"Creating content can be incredibly time consuming, and creating quality content is not as easy as it seems," said Miller. "Between listing presentations or showing property or preparing offers... or the myriad other things we do in a day, it's really hard to make content creation a priority. But, it is so important to have great content in today's real estate climate.

"Having a service like my Realty Times that provides timely and compelling content for us to use on our own personalized site is invaluable. Not only does my Realty Times provide industry news and intel on important trends we can use to keep our buyers and sellers informed, but we also have access to great content on topics like interior design trends and other topics that we can continually send to our client base. This keeps us top-of-mind with our clients and also shows a depth of expertise that continues to build confidence in our services."

For more information on how my Realty Times can give you a content edge, Click here.

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Individual news stories are based upon the opinions of the writer and does not reflect the opinion of Realty Times.
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