Let's face it; social media is a great place to be in 2015. Whether you're a business owner or a real estate agent, social media has a place for you. But here's the catch -- social media is only effective if you're doing it right, all the time. We've all seen those Facebook pages and Twitter accounts that started strong and slowly faded into the background of the expansive world of social media -- but that doesn't have to be you.
Here are the best social media sites that you can utilize when it comes to selling your listings:
Hands down Facebook is the most popular social media site in the world and offers so much when it comes to reaching the right audience. Aside from posting relevant articles and images to keep your audience informed and entertained, you have the ability to post new listings and promote them to the right target audience. By promoting a post of a listing that you are selling, you can reach more than 80 percent of the people that you would organically, and the more you promote, the more people you reach. Facebook also gives users the ability to share, like and comment on these posts, which will then show up on those users friend's pages. By using Facebook, your listing can reach more people than by traditional marketing practices.
Although you're only allowed 46 characters or less, Twitter is another social media site that can help sell your listings. Twitter is great for interacting with the community and potential buyers, and it's a great platform for images and videos. Twitter is also useful due to the ability to provide hash tags with tweets, which categorizes key words when people search for them. For example, if you're selling a luxury home in Lexington, you can hash tag the words "luxuryhomes" and "lexingtonhomes", so that if someone searches for those phrases your post will be in the shown tweets. Followers can also retweet and favorite your listings, which will then show up on their feed and become visible to their followers.
Pinterest is filled with great ideas and beautiful photos, so it can be easy to get lost in the shuffle. But if you're creative and have the time, creating your own boards and pinning can be a fun and useful way to sell your listings. You don't want to bombard your followers with all listings, so you should have different boards relating to the real estate industry, such as home decorating tips, curb appeal, staging ideas, organization etc. Pinterest is a great way to create a following, and the more you pin, the more that your followers will notice you and your listings.
Remember, only consistent, and carefully thought out activity on these social media sites will bring the results that you want. By creating a presence on these social media sites and connecting with your target audiences, you can highlight your listings and get those homes sold!
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