If you're looking for a comprehensive resource of real estate marketing tips, our friends over at Point2 just put together a practical list of 75 Marketing Ideas for Real Estate Agents.
Here are the highlights of the best tips to put into practice:
Email is a great starting point to get in touch with prospects and referral sources. Use subject lines that are short, personalized, and contain positive words like "invitation" and "thank you." To make your job easier, use drip email campaigns.
The listing is the first encounter a buyer has with the property for sale. A great listing description will make them want to see it in person. Write concise descriptions that make use of popular buzzwords. Listing photos are the face of your listing, so use beautiful, clear photos that make a good first impression.
Seasonal marketing and client appreciation go hand in hand. Take advantage of holidays to show your clients that you are thinking of them. Customized notes, cards and fun freebies can break the ice with prospective and existing clients alike, and keep you at the top of their mind. Custom mugs or sweet treats are a great way to pass along a business card.
Social media is a real estate agent's best friend, an inexpensive and solid source of lead generation. Social media marketing doesn't have to be complicated or overwhelming, use these strategies to make the best of it.
Telephone marketing is nothing new, but it remains an effective marketing tool. Keep in mind that good phone etiquette will never go out of style. Use text messaging in a professional way with these texting tips.
Position yourself for success with a great website and a blog. A professional website is your business's window to the world, it lets people find you, see you, learn about you, and connect with you. Add a blog to let your community find out more about you and that you are good at what you do.
Point2 is a leading provider of real estate marketing and lead management solutions specially designed for top performing brokers and agents.