Two hands. One hundred tasks. A common mistake rookie business owners make is spreading themselves too thin. Your attention is pulled in so many different directions the quality of your work falters.
Some of history's most famous leaders had it right. Delegate for success. Former U.S. President Teddy Roosevelt once said, "The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it."
This simple truth can help your business flourish. Being successful in real estate means knowing what tasks are most worth your time and attention. Time with clients and time to check over contracts with a fine-tooth comb trump making copies, fetching lunch, and updating your blog.
The key to delegation is good training. Be patient with people as they learn to follow in your footsteps. There is a learning curve to any task. Be willing to answer questions and spend a little time now to ensure tasks are done well in the end. Identify the strengths of each staff member and delegate accordingly.
Remember, too, that assistants have ideas of their own. Be willing to allow your assistants creative freedom. You may be surprised at the new and clever ways your staff comes up with to complete tasks.
After training comes tools. This could be technology (computers, webcams, programs) or even classes at the local college. Do you need a blog? A simple computer or English class could be a great primer for your right hand man.
Or, accept the fact that in many cases you might be the best teacher, so let your assistants tag along and learn by example.
Delegating can also be a great way to hand off tasks that aren't your strengths, such as organization, web design, or marketing. An on-the-ball administrative assistant can ensure you answer emails, return calls, and show up on time to every meeting.
Hire a freelance graphic artist or web designer to revamp your website, create marketing material, and increase your web presence. It will be money well-spent.
Finally, be willing to let go. It can tempting to micromanage your staff. Resist this urge. It can create feelings of resentment in your staff, who simply wish you to trust.
Micromanaging can also be a plain old waste of time. If you have trained your staff and given them the proper tools -- you have nothing to worry about!
"Nothing is impossible if you can delegate."