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Maximizing Your Social Media and Blogging

Written by Phil Hollows on Wednesday, 03 October 2012 7:00 pm

For real estate agents and brokers, maximizing social media and blogging can be a challenging - and expensive - proposition. From conducting a series of online searches to reviewing various postings to analyzing a multitude of emails and RSS feeds, this process is both time-consuming and potentially difficult to decipher. And yet, having the right tools to perform these tasks - removing the headaches associated with converting feed and blog updates into digestible content - can transform an otherwise cumbersome series of procedures and communications assignments into something far easier to manage.

The opportunity, of course, rests with having the right service to perform these tasks: the ability to handle subscriptions, circulation tracking and testing, while also maintaining compatibility with all major blogging platforms and services such as Blogger, WordPress, FeedBurner, Joomla, Drupal and Typepad. And, unlike other brands that meet some of these features, real estate agents and brokers need a simple, reliable and fully supported means of achieving this goal across all forms of social media.

The benefits for real estate agents are significant, since this concept expedites the way industry professionals can sift through breaking news, economic trends, postings about recent transactions and customize the information they receive on a daily (or hourly, or up-to-the-minute) basis. Compare this innovative business model with the status quo, where the real estate industry, with all due respect to the many fine agents and brokers who do an excellent job of representing their clients, is the economic equivalent of a broken model: news is hard to consolidate, opinions vary significantly, and technology (or its use as a means of disseminating materials) is almost an afterthought. This situation creates serious problems for real estate agents who want to embrace the power of blogging, and need the assistance of an efficient - and effective - resource at their side.

Thankfully, there is a way to improve this environment. Technology allows us to promote transparency, meaning: real estate agents can reach their target readers, email newsletter campaigns, amplify their reach with social media and win new clients. This option, which combines the convenience of the Internet with the opportunity for a multitude of agents and brokers to market their expertise, benefits everyone. Indeed, by applying this model to the real estate industry - and through our shared interest in helping these professionals (and other business executives) - brokers can save money, facilitate a greater flow of deals and enjoy the ready accessibility of information through the software we provide.

These advantages also apply to the commercial real estate industry, where developers, landlords and tenants have their own stake in social media. Giving these disparate groups a quick way to evaluate the power of blogging, and to then receive news based on their own requirements and timetables, is the very thing these busy CEOs and managers need. Remember: these individuals must make important decisions, with the right amount of information at their disposal, for which the Internet in general and the right software in particular can mean all the difference.

This model is a reward for real estate agents and brokers, a chance to emphasize efficiency and economy of results. The other beneficiaries - the firms that want a better way to identify and dissect information - are part of this transformation, too. Together, we can deliver these rewards to everyone.

Phil Hollows is the Founder and CEO of FeedBlitz ( ), a service that monitors blogs, RSS feeds and Web URLs to provide greater reach for feed publishers. FeedBlitz takes all the headache out of converting feed and blog updates into email digests, delivered daily to subscribers’ inboxes. FeedBlitz manages subscriptions, circulation tracking, testing, and is compatible with all major blogging platforms and services such as Blogger, WordPress, FeedBurner, Joomla, Drupal and Typepad.

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