Real Estate News and Advice
November 10, 2009



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Real Estate Update FAQs


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What is the Real Estate Update?
This monthly, personalized e-newsletter is designed for you to e-mail each month to your customers and prospects, and include on your Web site. The Real Estate Update features eight to ten consumer-oriented articles about real estate including current market conditions, interest rates and general homeownership. All articles are written by the award-winning columnists of Realty Times. The newsletter isn't cluttered with any flashy banner ads or off-site links -- it is designed to make YOU look good. The Newsletter features your:
  • Picture and/or Company Logo
  • Personal Article
  • Slogan or Tag Line
  • Personal and Company Contact Information
  • Listing of the Week (or Other Link of Your Choice)
  • Customizable Welcome Pop-up Window
  • Contact Me Form

You don't have to be a "computer geek" to learn how to utilize the Real Estate Update, or its features. We have an excellent support staff to help walk you through any questions you may have. We will have your first Newsletter ready to go within hours of your initial sign-up, and the monthly updates happen automatically -- all you have to do is send it out!



What can I customize on my Newsletter?

In addition to your photo, contact information, tagline or slogan, links to your Web site and e-mail, you have the option of creating your own personal article (or local information), including a featured listing, utilizing a pop-up window, and more.

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Can I see some examples?
Yes. Here are several to give you an idea of how the personal features can be used:
  • Example 1 is professional but not impersonal...
  • Example 2 is more on the serious side...
  • Example 3 highlights agent's expertise and client history...

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Is there a Canadian version?
Yes. Realty Times offers a Canadian Edition of the Real Estate Update e-newsletter specifically for the Canadian market. Click here to view the sample.

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How is the Real Estate Update different from other Newsletters?
Realty Times is known for providing customers with original content from the top real estate writers in the nation. All stories are timely, well researched and pertinent to buyers' and sellers' immediate needs. There are no additional hosting fees for the Newsletter. Every page displays your picture and contact information. We do not ask for your client's e-mail addresses. Additionally, the Newsletter has no off-site links or advertising, and provides for extensive personalization.

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Can I print the Newsletter?
The newsletter was designed for Internet distribution only; however, there is a special Print Version available for those prospects without e-mail, or as handouts.

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How will I receive my Newsletter?
Every month, you will receive an e-mail message including a new link to your Newsletter.

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How will clients find my Newsletter?
There are three ways clients will get to your Newsletter:
  1. Send clients the link to your Newsletter every month.
    We know that agents are busy people, so to make it easier we will include a pre-written letter in your monthly e-mail notification. You can send this letter to your clients. This letter will include the link to your Newsletter as well as a list of the article titles featured that month.
  2. Link your Newsletter to your personal Web site.
    By linking the Newsletter directly to your personal Web site(s), you’ll be able to catch some potential clients. With the Daily News and Advice feature and the ability to read informative consumer advice articles, consumers will have a reason to visit your site again and again.
  3. Your clients will forward it to their friends.
    Scenario: You send the link to your Newsletter to Joe Buyer. Joe really likes the article about how he can look for a new home. He decides to forward this link to his friend Suzy Homeseller, who is looking for a new home and (luckily for you) an agent. Suzy is interested in the article, and decides she wants to receive the Newsletter, too. She looks at your contact information, sends you an e-mail, and you have a new client.

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Can I reprint articles to forward to clients?
Absolutely... as long as you follow the reprint guidelines:
  • You must be a current annual newsletter subscriber.
  • Please do not edit the article.
  • Make sure to include "Copyright 2006 Realty Times," the author's name and the title of the article.

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Can I send my newsletter to as many people as I want to?
Yes. We encourage you to send your newsletter to all of your clients and prospects. You can even put a link to your newsletter on your web site.

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How do I send / e-mail the newsletter to my clients and prospects?
Each month, we will send you a URL (Web site address) for that month’s issue. You may include that URL in an email to all of your clients, prospects and friends.

For step-by-step instructions on sending your newsletter as a link, click here.
For step-by-step instructions on sending your newsletter as a page, click here.

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How do I get more visitors to my newsletter?
The only way that anyone might visit your newsletter is if you tell him or her about it. Here are a few suggestions:
  • Send an email to your clients and prospects alerting them to the new newsletter and include the link in it.
  • Put a link to the newsletter on your personal Web site.
  • Register your newsletter URL with the major search engines.

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When is my Personal Article due?
You will not turn in your Personal Article to Realty Times. Instead, you will enter it into your Personal Editing Page. Once you've logged in there, you can change your:
  • Picture
  • Greeting
  • Tag Line
  • Contact me box
  • Listing box information
  • Contact information
  • Personal article, and
  • Welcome pop up box
  • You may make changes at any time, as often as you like.

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    When will I receive my first issue?
    You will receive the first issue within two (2) business days from the time you sign up. You will receive the issue for the month you sign up in. For example, if you sign up anywhere from January 1st through January 31st, you will receive the January issue.

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    Do I need to sign up for each month's newsletter?
    No. Your annual subscription guarantees you will receive twelve (12) months of the Real Estate Update newsletter. Our system automatically notifies you the beginning of each month with your links and instructions.

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    Can I link directly to the daily news and advice section?
    Yes. You can find the URL at the bottom of the control panel page and in each month’s e-mail notification. You may use this link on your Web site and e-mails.

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    Can I link to the newsletter from my Web site?
    Yes. Included in each month’s notification e-mail is a link specifically created for your Web site.

    Or, you can simply replace the number in the middle of your newsletter link (URL) with the letter "C" (e.g. http://realtytimes.com/C/myname) This link will always point to the most recent edition of your newsletter.

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