Real Estate News and Advice
September 5, 2008


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Financial Wire FAQs


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What is the Financial Wire?
This monthly newsletter is designed primarily for professionals in the mortgage and loan industry. It is the perfect follow up tool for consumer leads generated from your Market Conditions reports. Just like our other newsletters, the Financial Wire contains award-winning consumer news and advice. We provide the newsletter content, but there are several custom features that enable you to add local news, links to your listings and more. The articles in this newsletter have also been formatted for printing... so you can leave out copies at open houses or snail mail flyers to clients without e-mail addresses.

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How is the Financial Wire different from other newsletters?
All of the stories are timely, well researched and pertinent to your clients' immediate needs. There are no additional hosting fees for the newsletter. Every page displays your picture and contact information. We do not ask for your client's e-mail addresses. Additionally, the Newsletter has no off site links or advertising, and provides for extensive personalization.

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Can I print the Financial Wire?
Yes. If you look at the bottom of every page, you'll see an option for a "Printer-Friendly Version." Click there to access articles that are print-ready.

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How will I receive my newsletter?
Every month, you will receive an e-mail message including a new link to your Financial Wire. When you click on the link we‘ve given you, you will be taken directly to your personalized newsletter.

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How will clients find my Financial Wire?
There are three ways clients will get to your newsletter:
  1. Send clients the link to your newsletter every month. We know that mortgage brokers are busy people, so to make it a little easier on you, we will include a pre-written letter in your monthly e-mail. You can send this letter to your clients. This letter will include the link to your newsletter as well as a list of the article titles featured that month.
  2. Link your newsletter to your personal Web site. By linking the Newsletter directly to your personal Web site(s), you’ll be able to catch some potential clients. With the ability to check up on the latest mortgage, automobile and stock statistics, consumers will have a reason to visit your site again and again.
  3. Your clients will forward it to their friends. Scenario: You send the link to your Newsletter to Joe Buyer. Joe really likes the article about how to qualify for a loan. He decides to forward this link to his friend Suzy who is looking for a new home and (luckily for you) an mortgage broker. Suzy is interested in the article, and decides she wants to receive the Newsletter, too. She looks at your contact information, sends you an e-mail and now you have a new client.

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