Real Estate News and Advice
|
|
Real Estate News and Advice |
February 10, 2012 |
Case Studies
Agent Marketing Package In 1997, we started this company with a goal - to find out what agents needed to be more successful and provide the solution in a user-friendly, reasonably priced package. We wanted something that could work for a new agent just becoming familiar with computers, but that would also appeal to more experienced professionals. With this as our foundation, we began creating products for real estate agents. Over time, we found there was a desire from mortgage professionals to have an equally beneficial marketing package. Each of the components work together to provide you with a seamless, effective, easy to use marketing system. The Mortgage Marketing Package makes you look professional, internet savvy and knowledgeable. In order to keep our customers happy, we welcome all feedback. We know our products work for mortgage professionals because mortgage professionals helped us create them.
Market Conditions Reporting Program - Released November 20, 2001 Detailed knowledge of local market conditions. As many technology companies have learned, some homes data can be easily automated, but there is always something missing - local insider data that only the hard-working, experienced local real estate professional has. Until now. Realty Times has created a way for real estate professionals to showcase their experience with a new marketing tool that takes Internet exposure beyond Web sites and homes for sale. Realty Times' Market Conditions ReportTM is quick, easy-to-use, and provides unique exposure for mortgage professionals on some of the most highly trafficked real estate Web sites on the Internet. "The first question any consumer asks an agent is, "What is going on in the market?" says Realty Times' CEO Jody Lane. "Consumers can find homes for sale, mortgage rates, and community information, but they have no way of knowing what is going on in a particular market. We've given agents a way to report "Market Conditions" - as they see it - in the cities, towns and areas they service," explains Lane. "Each time the agent reports a market condition using their own data and opinion, it is immediately posted within that neighborhood area. This data is posted in real time on Realty Times and all other sites that have agreed to host the Market Conditions Report. Best of all, each report has a link back to the agent's Web site."
Financial Wire - released April 17, 2001 That means that the agent must be proactive by developing and maintaining a strong contact "farm." "That's why Web sites alone don't work," says Lane. "The agent expects that the Web site will do their farming for them." What's better? "Working a farm where you are the expert," says Lane. And the only way to do that is to stay in personal contact with prospects and past clients. Using consumer stories from Realty Times, Lane created the Real Estate Update, a monthly newsletter for real estate agents that they use to get more business. Agents realized they could use the newsletter as an inexpensive way to stay in touch with past clients, as well as nurture notoriously-shy buyers. After all, these same buyers and sellers used the Internet to do research -- so why not use the Internet to reach them? Soon, thousands of agents signed up. This publication allowed agents to put their own information, including current market data, articles and listings before consumers in a fast and inexpensive manner. Contacts established and maintained through the newsletter were between the subscriber and consumers -- Realty Times did not come between the realty professional and his or her prospective clients. Lane began getting requests from mortgage brokers and other professionals asking Realty Times to design similar newsletters for their industries. A natural evolution was to expand into mortgage banking and financial services, so now Realty Times launched its newest newsletter, a monthly product for mortgage brokers--The Financial Wire.
Click here to order now.
Agent Update - released May 4, 2001
Custom Newsfeed - released May 12, 2000 "Rather than having websites frame our content into their site, we decided to create a more personalized, branded version," says Jody Lane, President of Realty Times, "We created this newsfeed to look and feel just like our readers' sites - whether that was an individual agent, or a large organization such as Realty Executives. Just like everything we create, we wanted it to be easy to navigate, hassle free and filled with great content."
Agents or companies interested in the custom newsfeed can sign up and have our design team create the perfect look for their site. Once created, the newsfeed is hosted on a special link on our server that we update every business day. All you have to do is add the link to your site one time, and your newsfeed is automatically updated for you.
|
|
