"We have our own Website, and we belong to other sites who are publicizing us," says Rosenthal. "We are on Realty Times and I'm tied into all these partners that bring us traffic. They are linking to us and this gives us better exposure."

According to Rosenthal, the use of the Internet is relatively new and he is proud to say that the Almar team has had a couple of sales. "One lady had a home that was listed and the sale fell apart," explains Rosenthal. "She saw us on Realty Times' link on Realtor.com, and gave us the listing. She was a local resident who went on Realtor.com to look for a specialist.

"The Web is part of our future and every day we get clients who are searching the Web. We ask our clients how they search for a home, and 40 percent of our clients have searched the Web at one time or another, and we also know from tracking where they came from.

"We are getting inquiries from all over the country, and the Web is both for relocation and local clients. Clients are more educated, and in our case we refer them to our Website so they can search the MLS listings," says Rosenthal. "If I get a return, we feel that it is definitely money well invested."