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Financing You Can Feel Good About

Written by on Wednesday, 22 October 2014 12:28 pm
Close More Deals - Qualify homebuyer leads fast and free

The mortgage industry has a history of screwing things up. Maybe the intentions are good but the process couldn't be more confusing. Throw in all the confusing lender jargon like amortization or APR and the borrower gets foggy at the outset.

Mortgage loan officers can have a hard time translating what they know into language the borrower can understand. Try to compare a 30-year loan with 20 percent down to a 20-year loan with 25 percent down. Throw in paying a point on one loan but not the other and you can see why comparing loans leaves many borrowers ready to give up and just do what their loan officer tells them to do.

One borrower was so frustrated with the process of refinancing her home, that she started her own software company two years ago to take the confusion out of purchase loans or refinancing. Based out of New York, Nicole Hamilton founded Tactile Finance to provide loan officers with a patent-pending tool that visually displays mortgage loan choices instead of simply quoting an interest rate. It's a "data visualization meets the mortgage industry" thing and loan officers can use it to explain various mortgage choices for their clients.

From that, a consumer site was born called, where consumers can log in on their own and enter various financing scenarios to see how their choices affect building equity over time, financing costs and accrued interest. There's even a tool that shows borrowers what they would net out of the sale proceeds should they sell their home at a specific point in the future. That's kind of amazing.

What's even better, it's a lender-free zone. There are no banner ads nor does Tacfi sell borrowers' information. If the borrower does want to speak with a loan officer, they can find one on the site but there's no requirement to do so. The site also contains articles about the lending process as well as a fun-to-read blog written by Realty Times alumnus David Reed.

When a loan officer quotes rates, this comparison is sent to his prospect. You can compare different scenarios and move the "mouse" that appears on the equity screen.

Immediately below, notice the "Share Screen" button. It's a patent pending app that allows a loan officer and multiple borrowers at different locations to share the loan officer's screen as the loan officer walks them through different scenarios. It's similar to "Gotomeeting" but there's no need to download anything, it's all in the email link.

To see the benefit, you should get your hands on the site and get the tactile feel for yourself. You'll find it's very different from going on a lender's site and getting a rate quote or looking at a bar chart that may be far afield of what you can actually expect from the loan.

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  About the author, Blanche Evans


  • Comment Link Nicole Hamilton Wednesday, 29 October 2014 12:12 pm posted by Nicole Hamilton

    Hi Richard P. I think you are referring to the page. Yes, the page was giving rather generous qualification thresholds. I think you’ll find now that it is adhering to a 36% DTI. We had the FHA threshold of $625,000 since that is the upper limit - but had specified on there that people should look up their particular area limits in the link that was provided.

    I think in the spirit of showing a top and bottom end of the spectrum of 30 yr fixed and FHA would be helpful, but we are going to rethink how to present it, so took the FHA calcs down temporarily. Look for more changes in the coming weeks.

    Thanks for your comment. If you want to discuss for any reason, email me at Would love to hear any more thoughts you have on how to make this page more useful to consumers.

    - Nicole, CEO, Tactile Finance

  • Comment Link Nicole Hamilton Wednesday, 29 October 2014 12:07 pm posted by Nicole Hamilton

    Hi Jim Gilly. There’s nothing remotely in common between our site and a lead gen site. We don’t sell any user information, period. We do have a few loan officers on the site that people can voluntarily connect with – and have their phone numbers to call them, not the other way around. If people want to connect, they know exactly who they are connecting with.

    Though your comment makes me think that others who visit the site may not realize how little we have in common with lead gen scams as you call them, and we should probably be much more explicit about the fact that we don't sell info to any third parties. I would love to hear your ideas -

    - Nicole, CEO, Tactile Finance

  • Comment Link Jim Gilly Saturday, 25 October 2014 11:34 am posted by Jim Gilly

    Just another lead generation scam website that people should avoid. I have been exposing this type of crap for about 8 years now and like cockroaches, they just won't go away.

  • Comment Link Richard P Thursday, 23 October 2014 9:43 am posted by Richard P

    I actually went to the website and put in several scenarios. Not only did they give me results that were, shall we say, not reality based, but would result in a DTI of well over 60%. There is also misleading info on the site indicating that on most places the FHA loan Limit is $625,000. In most places the loan limit is not that high.

    Blanche, do your homework before you endorse a product.

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