Friday, 23 June 2017

It's The Price That Sells a Home

Written by Posted On Monday, 20 January 2014 12:37

You've heard the old saying - "Location, location, location."

The real truth is "Location, condition, and price." And price trumps every other factor.

Location affects the value of a home, but it's price that sells a home.

Oceanfront, mountainside, or penthouse, the most desirable location in the world won't sell at the wrong price.

Every property has a potential buyer, but like rock, paper, scissors, it's sometimes hard to know which factor is going to win the showdown.

A good location will sell at a fair price. A bad location will sell at a fair price, too. It just won't be as a high as it would be for a good location.

A home in good condition will sell for a fair price. A home in poor condition will also sell at a fair price. Again, it won't be as high as a comparable home in better condition.

But neither location or condition will sell any house. Only one thing does that - price.

So if you're a seller waiting for that "special buyer" who will appreciate your faded pink and black bathroom tile, your vintage orange shag carpet and is willing to help you put your kids through college because of your real estate prowess, you're going to have a long wait.

So if your home is represented by an agent, and it's been on the market for a long time, chances are it's your own fault.

Maybe you didn't listen to your agent when he said you're pricing your home above the market. Maybe you got mad at the first few folks who looked at your home and didn't make offers.

When the showings stopped completely, maybe you accused your agent of not doing a good enough job.

You put the blame on everyone except where it belongs - on you. It's not about you, what you want, or how much you need for your retirement.

It's about the price.

Rate this item
(161 votes)
Blanche Evans

"Blanche Evans is a true rainmaker who brings prosperity to everything she touches.” Jan Tardy, Tardy & Associates

I have extensive and award-winning experience in marketing, communications, journalism and art fields. I’m a self-starter who works well with others as well as independently, and I take great pride in my networking and teamwork skills.

Blanche founded in 2008 as a copywriting/marketing support firm using Adobe Creative Suite products. Clients include Petey Parker and Associates, Whispering Pines RV and Cabin Resort, Greater Greenville Association of REALTORS®, Better Homes and Gardens Real Estate, Prudential California Realty, MLS Listings of Northern California, Tardy & Associates, among others. See:, and

Contact Blanche at:


  • Comment Link Jim Turano Monday, 30 June 2014 11:51 posted by Jim Turano

    Hi Blanche.Update July 1st.,2014 ........
    The Real Deal-Real Estate today by 35 year experienced Broker. Specifically, Middle Village,NY 11379 Queens,NY.
    Very Informative hands on Report .....copy and paste

  • Comment Link JIM TURANO Thursday, 20 February 2014 15:02 posted by JIM TURANO

    Update:FEB.20,2014-VERY HOT MARKET HERE IN MIDDLE VILLAGE, & SURROUNDING AREAS. Supply & demand is big.
    With 35 years of experience, & over 3,000 written appraisals, it is the Brokers/agents skills & experience to take charge of that listing. Those who let Homeowners' dictate to you, just to get a listing, is wasting their time and as a direct result, all they can say is look how many listings I have.
    That does not put money into your pockets.
    Simple: As a professional, it is your duty to explain throughly, market conditions, selling prices of similar homes, closing costs incurred, and length of time to sell. Setting the Price with a selling range must be accurate.
    As a Broker, I can say in the past I had agents who took almost 100 binders per year, but they only sold about 7-8 homes?
    I had agents who got 20-35 exclusive listings in a year, and maybe an average of 8,9, or 10 sold.
    If you do your job correctly from beginning to end, the results will always be positive for all involved.
    If a Homeowner dictates they want $100 grand more than the norm, then you really must walk away, and tell them point blank you are asking for the impossible, I can not help you.
    Imagine there are still signs on houses in our community from last June,July and August for sale??????. WHY?

  • Comment Link Lez King Thursday, 20 February 2014 03:18 posted by Lez King

    I hear you jim, remember you don't Know what you don't know.

    I agree you do not need many agents to sell a home..mainly because they are all full of their own desire to get paid quickly!
    You dohowver ned an effective method to let as many potential buyers know about the property being for sale..
    The only thing that REALLY matters is is the vendor happy to accept the offer...Job done!!
    "haere ra"
    (good bye)
    from New Zealand

  • Comment Link Valerie Wednesday, 19 February 2014 23:13 posted by Valerie

    Uncool--I clicked the link to post on Facebook and here's what I get:

    Really? "Its the price stupid?" I know you'll screen this, but someone needs a reprimand for this!

  • Comment Link JIM TURANO Saturday, 01 February 2014 13:49 posted by JIM TURANO

    Thank you for your comments & suggestions one and all.
    I think after 35 years in this Business, operating in a small town and very close to a half dozen other areas, with Tremendous competition since 1979, I believe by now I know what I am doing.
    You have Franchises with 20-45 agents, and causing a stampede viewing the new listing, and in addition they place it on MLS which adds another 100-200 agents capable of showing and selling the home. *This I find amusing, because this is not New Zealand, Utah, Las Vegas, or Virginia where the owner needs all the help of an army to sell one house.
    Like I always said, it takes one person to drive a car.
    There is no need for large groups of agents and or adding the listing to MLS at all. To me, if a Franchise has 20-30 agents, and they place the listing on MLS, it shows me that they feel incapable of having their own sales force showing & selling the new listing.
    With over 9,000 appraisals to date, and having educated buyers around, setting the right price, like the article states above, is the very key to selling quickly.
    Again in my area you still see signs for sale by other realtors hanging on the front lawns since last July 2013.
    This is not Professional business, and an injustice to Homeowners in a very HOT market today.

  • Comment Link Lez King (New Zealand) Friday, 31 January 2014 19:38 posted by Lez King (New Zealand)

    If the Vendor was happy to accept the price offered with this no marketing option of selling fine.
    But would they have received another $20k if they had a couple of weeks exposure?

    Very possibly..maybe even from one of the neighbours friends/ relatives (who they did not even want to know they were selling!)
    Your home is also one of if not you major why not maximise the OPPORTUNITY to get the best value on your investment.
    Real Estate agents (NZ) or Realtors are NOT secret sellers - their expertise is in marketing and negotiation-or it should be eh?

  • Comment Link vincent batyr Friday, 31 January 2014 12:02 posted by vincent batyr

    Perfect Real Estate...Middle Village, Maspeth, Glendale, Ridgewood, and many areas..........

    Common Sense..Think about this....Homeowners'..Thinking of Selling?

    Recently, owners of a home, in Middle Village,NY interviewed a well known Community Broker, Jim Turano, of Diverse Real Estate.

    With decades of experience, many thousands of appraisals, Jim walked the couple through the process of listing their home.

    He showed comparable homes that recently sold similar to theirs.

    He explained their current Market Value.

    He explained setting the right asking price.

    He explained a Marketing campaign and a length of time it should take to obtain a qualified buyer.

    He explained all the closing costs incurred by a seller.(City tax,State Transfer tax, attorney fees, and Real Estate Commission expenses.)

    Lastly, appointments at owners' convenience.

    Date Listed January 15, 2014

    Showings in 48 hours: 7 showings.

    Three offers and one accepted offer with a 40% down payment.

    As of yesterday, Jan.30,2014, the contract was fully executed by buyers & sellers.





    source: Mr. & Mrs. Joseph Beltran

  • Comment Link JIM TURANO Wednesday, 29 January 2014 14:20 posted by JIM TURANO

    Realty Times Article hits the nail on the Head. Worth mentioning again. In a Hot area, buyers are educated, and it is the Brokers duty to set a price that is market value. With 35 years of experience, You must use your experience, your skills, and ability to professionally dictate to sellers.

  • Comment Link agentcampus Tuesday, 28 January 2014 11:31 posted by agentcampus

    I could say that price do play and important role in terms of selling houses or any property - but it's only a quarter of the three overall factors. Even though at property is sold at the right price, people will put more weight on the location and sometimes the overall condition.

  • Comment Link Lez king New Zealand Friday, 24 January 2014 21:59 posted by Lez king New Zealand

    Dishonest agents overprice their appraisals to get exclusive listings-Poor agents try to pull the vendor price down instead of sell the value of a property.
    We all know low price any property it will sell at below market rates- fast!
    The best way is to be absolutely upfront with your vendor-list with no fixed price-but a price indication- tell the vendor to secretly put his friends thru the open homes- then report what the agent at the open is saying- get the agent to get a feel of selling price from the buyers that visit- then set your price and watch it sell !

Login to post comments

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.