Thursday, 29 June 2017

5 Curb Appeal Tips Captivate Buyers

Written by Posted On Monday, 09 May 2016 20:14

Sellers think once their home or condominium is listed online — perhaps with its own website — there's little left to do but wait for offers to pour in. Wrong!

Curb appeal is king. The work of drawing prospective buyers out of their cars and through the front door has just begun. Most buyers want to get inside a property before they'll make an offer, but if they don't like the home's exterior, they won't easily be enticed inside.

Properties that look great online — descriptions, dimensions, and video — still have to deliver curbside to be sold.

With condominiums, it's the building and grounds that draw buyers inside. The condominium board and management are tasked with keeping the street face, interior common space, and grounds looking great to retain building value. If litter, mess, or shabbiness is an issue, unit owners know who to talk to.

Homeowners must become their own "Curb Appeal Police," ready to be hyper-critical of every detail so the house shines in all respects — from the buyer's perspective!

#1. Target Buyers

Sellers want to attract those who will pay the most, but sellers do not automatically have a clear picture of this "who" they must win over. Ask your real estate profession to provide a profile of the buyers they are targeting in marketing and advertising campaigns. These details should help with curbside decisions of what to accent and what to minimize, and how to accomplish both efforts on budget and on time.

#2. Not to Your Standard

This can be a challenge for sellers who used their home as a canvas for their creative expression. Real estate professionals have learned that to attract significant qualified interest, buyers must see the home as a welcoming canvas for their own creative expression — often very different from the current sellers'. Input from the listing and staging teams will help transform exterior surfaces and landscaping into a "buyer magnet." Check out design publications and sites, and drive by new homes and you'll discover that it's all about neutral shades, clean lines, and mimicking luxury properties. Combine the professional marketing expertise of the sales team with your knowledge of the property to pull this all together in an impressively-attractive package — a welcoming canvas.

#3. Not "Tart Up" But "Smarten Up"

Curbside views should not be cluttered or over-grown. Garish colors and over-done front gardens send the wrong message. Striking a balance between standing out for buyers and not being radically different from the neighborhood is key. Enticing buyers out of their car and in the front door is the objective.Which curbside details or impressions will speak to the quality and opportunity of the house? Understanding the target buyer viewpoint is key here, so ask the listing team how this curb-appeal message would materialize for the buyers being targeted.

4. Squeaky Clean Impresses

Particularly in grimy urban areas, sparkling clean building facades and windows are impressive. Manicured gardens and well-maintained driveways are also stand-outs. Keep touching up and polishing until a firm offer is signed and sealed. Until then, too clean and fresh is impossible.

5. Curb Appeal: Up To and Thru The Front Door

The curbside first impression should continue to impress and welcome up to and through the front door to open on an immaculate, well-presented foyer.

The welcoming first view into the home should speak to the home's quality and to the loving-care the home has received.

With a clear idea of the "who" you wish to attract and professional knowledge of how to make your home appear a welcoming creative canvas from curbside, you and the property are now ready. Ideal buyers will want to make an offer on real estate that reflects their dreams — not the sellers'.

Bonus: "9 Success Tips for Your Statement Door Makeover"

Rate this item
(3 votes)
PJ Wade

Futurist and Achievement Strategist PJ WADE is “The Catalyst”—intent on Challenging The Best to Become Even Better. A dynamic speaker and author of 8 books and more than 1800 published articles, PJ concentrates on the knowledge, insight, communication prowess, and special decision-making skills essential for professionals and their clients who are determined to thrive in the 21st-Century vortex of change.

PJ Wade's latest business book, What's Your Point? Cut The Crap, Hit The Mark & Stick! (CatapultPublishing.com) further proves PJ's forward-thinking expertise and her on-point ability to explain technical, even non-verbal, communication details in practical, understandable terms. Print publication: Fall 2017

PJ: “What's Your Point? — the pivotal 21st-Century business question—must be answered before you open your mouth, hit a key, or tap anything. Too often 'Your Point' is not clear to you, and communication remains an expensive illusion.”

As The Catalyst, PJ concentrates on enhancing communication ROI for experienced advisors, executives, entrepreneurs, business owners, and other savvy professionals, who may not have received as much formal training in communication as they have in their own field.

PJ’s on-point professional development programs and featured presentations start where other business content leaves off. What's Your Point?  programs, presentations, and content present the rich combination of practical suggestions, game-changing concepts, and on-point perspectives essential to those rising to the challenge of modern effective business communication—online & off.

Onward & Upward — The directions that really matter! Reach PJ at pjwade@TheCatalyst.com and visit her Blog: http://whatsyourpoint.mobi.

www.thecatalyst.com
Login to post comments

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.