Friday, 23 June 2017

Can Walk Score Improve the Value of Your Home?

Written by Posted On Friday, 30 November 2007 00:00

Just imagine, your real estate agent is showing you a print out from the Multiple Listing Service of a home you might want to buy. On the sheet is something you've never seen before.

"Our hope would be that eventually it's something that is in the MLS, where it says 'Two bedroom, two bathroom, 1,000 square feet, Walk Score of: 80,'" says Matt Lerner, co-developer of a website called Walk Score.

While the MLS doesn't yet offer this feature, creating a Walk Score for a particular property is a concept that Lerner and a couple of other technology colleagues (Jesse Kocher and Mike Mathieu) developed after realizing that how walkable an area is, rates high for consumers.

"We got interested in the benefits of walkable neighborhoods partially due to a nonprofit in Seattle called the Sightline Institute which had done so much writing on all the benefits of walking," says Lerner.

Lerner says some of the benefits were obvious, such as walking is good exercise and helps to reduce environmental pollution.

"But then there were some non-obvious benefits, such as walking is really good for communities because you're out in your neighborhood, you're talking to people, you're meeting people. Walkable neighborhoods are also good for local businesses because, rather than driving to one place, you can stop and walk around and look at all the little stores. So it's a good way to support local businesses and local culture too," says Lerner.

So the developers set out to create a website that measures the walking score for home locations. Walk Score.com launched in the summer and in just four weeks got one million visitors wanting to know a property's Walk Score. Using Google Maps and business listings, the site computes a Walk Score for any address in the United States and Canada. It bases the points assigned on the distance to local amenities and then averages the score. Then for the fun of it, visitors can compare their scores to that of famous locations and people such as Bill Gate's house, Fenway Park or Jennifer Anniston and Brad Pitt's (pre-divorce) home.

Lerner says that since the site launched they have received lots of emails from users saying that walkability is the number one priority they focus on when buying a house.

"I know in Seattle, for example, a lot of people work at Microsoft, which is in Redmond, so they commute to work but, for where they live, especially if they have kids or a family, having things they can walk to is really important and then for younger folks being able to walk to a bar or a coffee shop is important. Walk Score is a really simple way to see what's in the neighborhood near the property you're looking at," says Lerner.

However, Walk Score doesn't take into account things such as lakes or other roadblocks that might force someone to take a different route to get to the destination.

"What Walk Score does is fairly simple. We measure whether you can get to the types of businesses that consumers want and then we base a score on that," says Lerner.

Lerner says creative real estate agents and homeowners are using it to help sell homes.

"One of the really fun things on the Internet has been that people are comparing their scores and bragging about them. A big, new condo in Seattle put up a huge Walk Score banner on the front that said Walk Score 100 and they used that banner as a marketing tool because they think that, for urban condos, walkability is one of the selling points," says Lerner.

Buyers are using Walk Score to help determine which house better suits their needs.

"We're seeing people actually comparing different properties and if a place gets a low Walk Score, someone can say, 'Oh, wow I didn't realize I couldn't actually walk to the grocery store if I bought this house but if I buy this other one, I can walk to all these amenities,'" says Lerner.

Lerner says real estate agents see Walk Score as another way to help sell a property and, "in a down-real-estate market you need all the selling points you can get."

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Phoebe Chongchua

Phoebe Chongchua is an award-winning journalist, an author, customer service trainer/speaker, and founder of Setting the Service Standard, a customer service training and consulting program offered by Live Fit Enterprises (LFE) based in San Diego, California. She is the publisher of Live Fit Magazine, an online publication that features information on real estate/finance, physical fitness, travel, and philanthropy. Her company, LFE, specializes in media services including marketing, PR, writing, commercials, corporate videos, customer service training, and keynotes & seminars. Visit her magazine website: www.LiveFitMagazine.com.

Phoebe's articles, feature stories, and columns appear in various publications including The Coast News, Del Mar Village Voice, Rancho Santa Fe Review, and Today's Local News in San Diego, as well as numerous Internet sites. She holds a California real estate license. Phoebe worked for KGTV/10News in San Diego as a Newscaster, Reporter and Community Affairs Specialist for more than a decade. Phoebe's writing is also featured in Donald Trump's book: The Best Real Estate Advice I Ever Received and The Complete Idiot’s Guide to Buying Foreclosures. She is the author of If the Trash Stinks, TAKE IT OUT! 14 Worriless Principles for Your Success.

Contact Phoebe at (858) 259-3646 or phoebe@livefitmagazine.com. Visit PhoebeChongchua.com for more information.

www.phoebechongchua.com/
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