Saul Klein To Head Point2 Technologies

Written by Posted On Wednesday, 19 December 2007 16:00

Technology allows Saul Klein to run Internet Crusade while on the road three weeks a month. Now it can help him run Point2 Technologies as well.

Point2 first got on residential real estate's radar with free websites for agents and free uploads to the site's "NLS," a national MLS-type search feature for consumers.

But free isn't a compelling business model, even though the company boasts 165,000 subscribers to free services from over 85 countries. So the five investors at Point2 cleaned house of about 10 percent of its workforce, including upper management, and is starting over with a veteran of the real estate industry at the helm.

What's not known is how many agents are paying Point2 for upgrades to their free websites. Klein guesses about 80 percent, but if the company were really doing that well, it would be outperforming Realtor.com, the undisputed king of the free-to-upgrade agent/broker lead generation business model.

That aside, Klein says Internet Crusade and Point2 Technologies have enjoyed a strategic partnership for over a year. "We know them," he says, and he's very comfortable with the company's prospects.

Point2 got its start with Caterpillar providing the company with a means for equipment owners to post their heavy machinery for sale online. The model was scalable to real estate, but right now the field is crowded with "free" listing uploads.

How Klein plans to make a difference, he says, is:

  1. people - staff is most valuable resource and of course, customers

  2. customer service

  3. revenue - finding opportunities within the company for creating packages and new revenue streams

  4. alliances - within the industry of brokers, other companies

Klein says he will reduce his road schedule for 2008 and divide his time between Saskatoon, San Diego and his speaking engagements. He starts the first of January.

Rate this item
(0 votes)
Blanche Evans

"Blanche Evans is a true rainmaker who brings prosperity to everything she touches.” Jan Tardy, Tardy & Associates

I have extensive and award-winning experience in marketing, communications, journalism and art fields. I’m a self-starter who works well with others as well as independently, and I take great pride in my networking and teamwork skills.

Blanche founded evansEmedia.com in 2008 as a copywriting/marketing support firm using Adobe Creative Suite products. Clients include Petey Parker and Associates, Whispering Pines RV and Cabin Resort, Greater Greenville Association of REALTORS®, Better Homes and Gardens Real Estate, Prudential California Realty, MLS Listings of Northern California, Tardy & Associates, among others. See: www.evansemagazine.com, www.ggarmarketclick.com and www.peteyparkerenterprises.com.

Contact Blanche at: [email protected]

evansEmedia.com

Agent Resource

Limited time offer - 50% off - click here

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.