As technological advancements continue to be introduced at lightning speed, keeping both real estate professionals and consumers in a perpetual state of amazement, leading Internet search engine Yahoo! is right on the heels of this evolution.

Now boasting more than 31 million visitors a month, Yahoo! is still on the hunt for strategic partnerships and added services that will continue to improve its Real Estate Center and generate more traffic.

Throughout the last two months, Yahoo! has added home listings from New Home Search, New Homes Direct.com, and Owners.com, among others. Building on the success of its national apartment listings provided by Rent.Net, Yahoo! has added to its site Apartments.com, the revamped and enhanced site once known as Apartments Plus, recently was purchased by Classified Ventures.

In addition to listings, Yahoo! has added real estate news, a finance center, and message boards to its real estate site. Within the next 30 days, visitors will be able to enter their home-search preferences and specifications, and then receive e-mail notification as new listings come on the market that match their desired criteria. A home insurance section also is scheduled to make its debut within 30 days.

"A lot of little things add up to a much better product," says Jim McCarthy, senior producer of Yahoo! Classifieds. Yahoo! may be taking a little-by-little approach, but the company's intentions are big -- very big.

Yahoo! continues to pursue agreements with many large vendors in order to add more home and apartment listings to its real estate section. "Not only have we added a great deal of content, we've added a search functionality that enables users to get their final results more quickly," McCarthy says.

McCarthy is optimistic about Yahoo!'s prospects in the real estate industry, as well as its hopes for becoming a one-stop resource for consumers. "To date," he says, "no one's taken back the listings after we've posted them on our site. They seem to be very happy with Yahoo!'s presentation and the exposure we provide them."