Realty Times November 20, 1998

Coldwell Banker Signs Master Franchise Agreement for Singapore

Coldwell Banker Real Estate Corporation (Coldwell BankerŽ) has signed a master franchise agreement with Hersing Realty, Ltd., one of Singapore’s largest real estate holding companies for development of franchised real estate offices throughout the country.

The holding company, which currently also is the master franchisee of ERAŽ Franchise Systems chose the Coldwell Banker franchise system to fulfill its strategy to build larger market share. The signing of this agreement marks the third major international expansion for Coldwell Banker this year.

Hersing Realty, Ltd was listed on SESDAQ on March 18, 1998. It is the holding company of ERA Singapore Pte Ltd, ERA Realty Network Pte Ltd, Realty International.

Associates Pte Ltd and ERA Hong Kong. Its operations encompass real estate brokerage, valuation, consultancy and property management. For the first six months ending June 30, Hersing Realty bucked the negative property sentiment and reported a positive profit growth of 14.9% to $2.6 million.


Source: Press Release



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