San Francisco, CA - Finet Holdings Corporation (FNHC: Nasdaq) unveiled a comprehensive marketing strategy aimed to propel significant growth into the future. This coordinated three-pronged approach includes strategic relationships, strategic marketing and derivative products.

Online, Finet is applying traditional database marketing methods and analysis techniques to its advertising on Quicken.AOL.com, Mortgagequotes.com, bankrate.com, virtualrelocation.com, and globallenders.com, using a well-defined monitoring and evaluation process for each buy's results, from which the company derives user tracking and return on advertising investment data.

Finet has recently launched several strategic relationships with such e-commerce leaders as Infoseek.com, Homeseekers.com, Realtimes.com, iMall.com, Mortgageauction.com and Resicom.com. These relationships are focused towards expanding the company's reach and driving consumers seeking related products and/or services to Finet's web sites.

Finet continues to develop and expand its backbone of derivative products, some of which were developed with Fannie Mae, Stewart Title and other mortgage and home-buying industry leaders. These award-winning products including, Finet's iQualify, Interloan.com and The Agent Connector, have been well received and have gained the company recognition as a pioneer in real estate and mortgage related software development.

The Company is also developing relationships with relocation services, online employee recruitment companies and partnerships with other mortgage related sites.

All of Finet's marketing approaches include creating systems to measure results. By focusing on a quantitative strategy, Finet can quickly test competing methods, re-allocate funds wisely and increase return on investment and shareholder value. "For some time we have been quietly accumulating strategic e-commerce partnerships which are now showing measurable online revenue. Our products are designed to assist consumers directly as well as through real estate agents and mortgage brokers," explained Dan Rawitch, Finet's President.