| February 12, 1999 |
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"I'd like to start this meeting today with a few ground rules. I'm going to speak and you're going to listen. In the event you finish before I do, please don't raise your hand..." How many meetings have you sat through where you would have been very grateful for the right to exercise that option? If you are like most people, the answer is too many. Yet, the fact remains that every working day around the country people are reluctantly crowding into too hot or too cold conference rooms, coffee mug in one hand and the ubiquitous pen and pad in the other, and preparing themselves for yet another time-wasting exercise in futility...a meeting. Admittedly that does sound a bit melodramatic. After all, meetings are the very loom businesses weave their futures upon - professionals sitting down face-to-face and generating solutions to challenges they haven't even thought of yet. No, it's not the meeting in and of itself that is the robber baron of the sales-person's precious time and energy. It's the way we are still conducting meetings that has brought grownups to their knees at the mere utterance of the words, "We are having another meeting today to discuss...." Take heart. There is hope and there are solutions for improving your meetings. After years of gathering feedback from managers, supervisors and the agents, some profoundly simple truths surfaced. After culling and stripping them down, it seems that there are five basic rules that, when followed consistently, will have even the most skeptical generation X'er looking forward to your next meeting. RULE No. 1: Stop having meetings unless you are certain that is what is called for. Too often we call a meeting without asking if the information to be communicated can best be communicated more effectively in another way. One reason we traditionally put people into the same room to come to decisions was that we lacked other forms of technology able to accomplish the tasks at hand without being joined together at the hip, so to speak. With the dawn of e-mail, readily available faxes, teleconference centers, conference calls and telepathy (just wanted to see if you were still with me), the need for a meeting is greatly diminished. The person who "owns" the problem, in other words the person who called the meeting, can easily pose questions to the appropriate resources and share their input one to the other through that technology. A note here about the attendees at a meeting or the resources: These are the folks that have to be at the meeting because their input is necessary to the solution(s). It is the job of the person calling the meeting to be certain he or she chooses those people carefully. People resent being at meetings that have no relevance for them and where they sit aimlessly waiting for the torture to end. If anyone asked them why they were there, they would probably tell them they had no idea. They just got the word to show up. RULE NO. 2: Shame on you if you call a meeting and there is anyone present who hasn't a clue why. It's the meeting caller who is responsible for creating the agenda for the meeting, well in advance of the actual meeting. Perhaps you are thinking, "Oh, not the old agenda routine. That's as tired as Robert's Rules." Well, guess what? You're right and this is one of those things that still packs a big punch with the meeting crowd. Surveys point to the fact that, when asked, people say they very much appreciate knowing what will be covered in the meeting, what time it will begin and end, and what input is expected from them. The other advantage of an agenda is it allows people to add items, within a certain timeframe, and to be prepared to discuss items already appearing on the agenda. It's frustrating to be sitting in a meeting and suddenly have a topic surface that, had you known in advance was going to come up, would have allowed you to prepare to give your input. The agendas of old were wordy and too lengthy for even the most studious
person to read through. Don't make that mistake. Make your agenda short, sweet
and noticeable. Here's an example of a format that I have found to be effective
and actually read:
RULE NO. 3:
Don't trust your memory or that of the meeting attendees. Take notes. Scary
as it is, every seven seconds in this country someone turns fifty. Being one of
those soon to be initiated into the seven seconder's club, I can tell you
without hesitation, memory is the first thing to go, followed quickly by many
other things.
Now, what was I saying? Oh, yes, taking notes. Appoint a secretary -rotate
alphabetically in the group if you get together regularly, draw a name from a
bowl, whatever it takes to ensure a secretary is appointed. Calm that person by
ensuring that the job of the note taker is not to write the sequel to War and
Peace. It's to capture the key points and decisions, only! Record all
commitments made, and by whom, and the dates things are to be completed.
"Minutes" are useless if they are not distributed shortly after the meeting
takes place. The rule of thumb is two days maximum. Everyone at the meeting and
anyone who was absent should be given a copy. It is their job to read the
minutes and, if you are good about getting the minutes out there, you'll find
people won't be able to whine and say, "No one told me that was happening,
being adopted, required, and the like." See, all you have to say is, "Didn't
you read your minutes?" and voilá, you're off the hook.
Rule NO. 4:
Create the "Rules of the Road" and stick to them like glue. How annoying is
it to have side conversations, people coming in late, beepers going off, people
doing other things, people who take center stage and no one else gets a word in
edgewise? Annoying to the 'nth degree and beyond. So, whose job is it to prevent
the meeting from turning into a scene from the Titanic? Yes, you guessed it.
It's the meeting planner's job.
The rules are simple and fairly universal:
Use these rules or have your group brainstorm their own set of rules, then
post them in your meeting room and live them every time you have a meeting.
RULE NO. 5:
Have fun...That's the most important rule of all. Yes, old Mr. Roberts was
a stuffed shirt and at his meetings somber and respectful were the words people
lived by. Today we march to the tune of a different gavel. Yes, you can
accomplish the agenda and end punctually, while having a great time. Laughter
and fun are the best tools to employ to get salespeople to line up for
meetings.
There are literally hundreds of books filled with five-minute icebreakers
that help to get the meeting off to a clever start. Books on creativity line
the library and bookstore shelves. Check them out and learn how little
mini-exercises and silly props get people to open up and participate
immediately. Oh, and never underestimate the power of food to draw in the
flock. It will never take the place of a great agenda and exemplary planning,
but it helps even the best meeting planner to hit a home run.
Meetings - where those in attendance have a reason for being there, begin
and end on time, stay on track, create "ah-ha"s for the participants, prove to
be a way for people to grow professionally and personally, and are fun - are
the ones that will be well attended every time. Happy people are productive
people. You have to start meeting like this!
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