Realty Times February 26, 1999

Harmon Homes Enhances Internet Site Through Strategic Alliances

In the on-line world of real estate, sellers want maximum exposure and buyers want to view as many listings as possible that meet their needs. With that in mind, Harmon Homes magazine, the nations leading publisher of residential real estate information, has dramatically enhanced their Website, located at htttp://www.harmonhomes.com , through strategic alliances designed to give buyers, sellers and Agents/Brokers more of what they want. A major part of this new program is the inclusion of HomeShark , a leading on-line mortgage broker and real estate listing aggregator, as a search option within the Harmon Homes Website. This includes a tightly integrated option to access mortgage information through a special co-branded Financial Services Center.

"HomeShark fits the model we believe most buyers and sellers would like to see evolve on-line." states Tom Gonzales, Director of Electronic Media for United Advertising Publications, Inc., the parent company of Harmon Homes. "Buyers want access to as many listings as possible that meet their needs, while sellers want to be ensured they have as much exposure as possible within this new and highly successful information medium. The better we are at bringing more buyers and sellers together, the more results we help drive to REALTORS®."

"Our partnership with Harmon Homes will benefit the home buyer, seller and the Realtor," said Ned Hoyt, CEO of HomeShark, "by expanding the reach of home listings and making it easy for consumers to take advantage of the comprehensive home buying information and tools in the co-branded Financial Services Center."

HomeShark allows consumers to tailor mortgage tools and home-buying information to locate and purchase homes that suit their individual needs. As a leading aggregator of real estate listings, HomeShark gathers information from many real estate sources, making more listings available to more consumers. Utilizing HomeShark, consumers can:

Shop Rates & Apply for a Discount Mortgage - HomeShark works with 25 national and regional lenders, offering discount rates with only a half a point origination fee and a flat $400 processing fee. Additional products include the opportunity to pre-approve, pre-qualify, and subscribe to RateWatch, which notifies consumers of rate changes, all at no cost. Understand and Evaluate the Home Purchase - Utilize financial tools, such as affordability calculators, and access realistic assessments of closing costs and strategies for saving for the down payment. Find a Home - Search through a selection of non-duplicative national listings of homes for sale, via HomeShark¹s listing search engine, HomeScout.

Other New Information Partners on www.harmonhomes.com include:

Lysias, Inc. - This sampling of information from their Know The Neighborhood system contains most everything consumers want to know about specific areas. Demographic facts, maps, information on schools, median housing values, neighborhood facts, crime, climate and state information is now available from Lysias on the Harmon Homes website.

InfoSpace - A leading aggregator and syndicator of content on the Internet. InfoSpace aggregates information from hundreds of content creators, in areas such as yellow and white page directories, classified listings, mapping, weather forecasts, news, personal home pages and electronic merchants. Together with Harmon Homes, they now provide directory and E-shopping services on the Harmon website.

The Corporate Housing Connection - A leading resource for REALTORS® and consumers providing assistance for relocating buyers. The Corporate Housing Connection provides on-line information about hundreds of professionally screened temporary housing opportunities available throughout the US and International Destinations.

According to Dwain Capodice, Harmon¹s Executive Vice President Sales and Marketing, "These strategic partnerships provide a complete package of on-line resources for home buyers and sellers. In addition, REALTORS® will benefit from the free distribution of their advertising through these expanded channels. This will be a win-win situation for the REALTORS® by helping them increase their number of listings available on-line through a value-added service at no additional cost to them. Everyone wins!"


Source: Press Release



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