RealSelect, the operator of Realtor.com, has finally filed their much-anticipated initial public offering and also showed their cards on a new strategy.

Late Friday afternoon HomeStore was launched and it is obvious RealSelect now named HomeStore plans to become the major portal for all things to do with real estate and homes.

The company even plans to trade under the stock symbol HOMS on NASDAQ.

HomeStore.com brings together the four major sites that RealSelect had assembled through joint ventures, original creation, and acquisition.

• REALTOR.COM is the most visited real estate site on the Internet, with approximately 1.25 million home listings from over 600 regions in the US and Canada.
• HomeBuilder.com is the web's leading provider of information on newly built homes, with listings for over 100,000 new homes and planned developments throughout the US.
• SpringStreet.com has over 6 million rental units in 6,000 cities nationwide.
• CommercialSource.com is the official commercial real estate site of the National Association of REALTORS®.

HomeStore is also quietly working on a home improvement site expected to be Remodel.com

It seems apparent that HomeStore is positioning itself to become the site on the Web for all things having to with owning, selling, buying, or renting real estate. With major distribution deals worked out with Go.com, AOL, Excite, and Netscape and with 6 million visitors a month already coming to Realtor.com, it is a good bet they will be a dominant force in this category.

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