Words on a computer screen look different than on paper, and usually people find it harder to read things on a screen than on paper. (I know several people who even print out their email to read it.) The screen's resolution is not as good as paper's, there is sometimes flicker, the font may be smaller, and/or the font may be ugly. Your recipient's email reader may also impose some constraints upon the formatting of the mail, and may not have the same capabilities as your email software. This means that good email page layout is different from good paper document page layout.

Shorter Paragraphs

Frequently email messages will be read in a document window with scrollbars. While scrollbars are nice, it makes it harder to visually track long paragraphs. Consider breaking up your paragraphs to only a few sentences apiece.

Line Length

Most software to read mail does not automatically wrap (adjust what words go on what line). This means that if there is a mismatch between your software's and your correspondent's in how they wrap lines, your correspondent may end up with a line of text that runs way off to the right side of the screen forcing them to use their scroll bar to read the message.

Furthermore, the "quoted-printable" encoding also contributes to the line-length problems. If a line is longer than 76 characters, it is split after the 75th character and the line ends with an equals sign. People whose email reading software can understand quoted-printable encoding will probably have the lines automatically reconstructed, but others will see ugly messages, like the following:

I can't meet you, but my assistant will be=
able to at 4:00. No, the playhouse doesn't stay,=
but your client is welcome to make an offer for it.

There are even a few email readers that truncate everything past the eightieth character. This is not the way to win friends and influence people.

You should try to keep your lines under seventy characters long. Why seventy and not, say, seventy-six? Because you should leave a little room for the indentation or quote marks your correspondents may want if they need to quote pieces of your message in their replies.

Terser Prose

How many times when you were in school were you told to write a 20-page paper? Probably a lot, and you got penalized for being terse. This training is not appropriate for email. Keep it short. If they want more information, they can ask for it. (Also note that some of your correspondents may be charged by the kilobyte and/or have limits on how much disk space their email can use!)

If you are sending a report to many people, then you may need to put more detail into the email so that you aren't flooded with questions from everyone on the recipient list. (You should also ask yourself carefully if all the people really need to be on the list.)

The fewer the people there are on the recipient list, the shorter the message should be. Books to thousands of people are tens of thousands of words long. Speeches in front of large groups are thousands of words long. But you'd tune out someone at a party who said more than a hundred words at a time.

I try to keep everything on one "page". In most cases, this means twenty-five lines of text. (And yes, that means that this document is way, WAY too long for email!)

Summary

In summary, keep everything short. Keep your lines short, keep your paragraphs short, and keep the message short.

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