Realty Times December 30, 1999

Trend Talk: Net Gains On The Net
by Kathy Lamancusa

Here are interesting informational pieces relating to the huge trend of ecommerce:

Challenging the belief that pure-play Net retailers have advantages over traditional businesses in online commerce, Nielsen NetRatings found that some brick-and-mortar retailers have sales conversion ratios equal to that of top e-businesses. For example, 7.5 percent of visitors to Hallmark's site actually made a purchase while Amazon.com's "looker-to-booker" ratio was 8.6 percent.

The number of new car buyers using the Internet during their purchase process rose from 25 percent to 40 percent in one year, according to J.D. Power and Associates. Even more interesting, 26 percent of shoppers who looked for a used vehicle made between 1994 and 1999 turned to the Web for assistance.

U.S. households are watching two screens simultaneously: the PC and television. Over 19 million PC owners in the United States keep a television and computer in the same room, finds Media Metrix. The concurrent use of televisions and PCs has grown from 16.4 million households to 18.1 million in just six months.

 A United Nations report finds technology is widening the rift between the rich and poor, dividing those who can purchase information technology and those who cannot. For example, the average American pays one month's wage for a computer while the average Bangladeshi would pay eight years' income.

Yahoo!, Travelocity and Expedia received the best ratings for online travel sites, according to Forrester Research, which expects the industry to grow from $3.1 billion in 1998 to more than $29 billion in 2003.

Only 3 percent of e-commerce sites have a live help button, according to a survey by Net Effect Systems, and only one in five of these sites has a live agent ready to help shoppers.

Transforming Tomorrow

Everyone is creative. Let me repeat that: everyone is creative The problem is that while many admire the creative skills of others, they rarely think that they, themselves are creative.

Creativity is like a muscle, the more we exersize it -- the more developed it becomes.

In this last Trend Talk of the century (and millennium) let's look at a few definitions that you should carry into the new millennium with you.

  • 'Creativity' -- is the expertise to combine thoughts, elements, and ideas that surround you everyday in such a way as to realize new concepts, ideas, and thoughts. The more you work at doing this on a daily basis, the more creativity will come to your rescue when you need it the most.

  • 'Innovation' -- is the practical application of all those great creative ideas floating around in your head.

  • 'Creative Thinking' -- Each of us is born with this innate talent, however, this is also a serious set of skills that can be learned, developed and utilized in daily problem solving or idea generation.

  • 'Creative People' -- You are one of these -- IF -- you don't block your innate creativity and focus those great creative abilities in all areas of your life. We are all going to need as much expertise in creative thinking as we can develop going into the year 2000 with our world changing at the speed of light!

  • Enjoy these last few days of 1999 -- and get ready for the ride of your life . . .

    Also See:

  • Trend Talk: Tomorrow's Homebuyers Are College Freshmen
  • Trend Talk: What Do CrackerJacks and Real Estate Have in Common?
  • Trend Talk: From Stainless Steel to Bean Bag Chairs, Mid-century Nostalgia Is Back

  • Kathy Lamancusa is an international trend analyst, professional speaker, and best-selling author. She works with associations and businesses wanting to know how current trends provide windows of opportunity for growth, and with consumers wanting to know how lifestyle, color, and design trends impact their homes and personal lives. Visit her website.



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