| February 3, 2000 |
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Managers, do you have good attendance at your weekly sales meetings? Are you struggling to figure out what to do each week? Do you "wing" it? Here's a format for having a meeting that will have your agents coming back for more each week. First and foremost is to remember that this is your forum for imparting information, enthusiasm, and team spirit. And in that vane, you must remember that your agents are busy professionals so don't take advantage of their time, but make it meaningful for them, and they will be supportive of you and your meetings. Discuss any difficult transaction that came up leaving out agent names and how it was resolved. This is a very good education tool for the agents. You might also ask how they think they would have handled it. Discuss any legal briefs that you need to inform them of. Perhaps a change in the contract, or a clause to watch out for from another company, etc. Give a five-minute training module on something. It could be on prospecting, handling inquiries, writing good ads, web marketing, etc. OR have an agent who is really good at one thing, give a five minute talk on how he does whatever it is that he does good. If you have lots of announcements about things the company is doing, a party that is planned for the office, a clerical staff member who did a good job on something, write them down and have it as a handout at the meeting. This way you will not take valuable time away from agents making more sales and it's a good way to recognize again the accomplishments of the week. If you don't take minutes at your meetings, this will also serve as information for those who did not attend the meeting. Keep your meetings fast-paced and moving along. If you finish before 45 minutes, then adjourn the meeting early. If it went really fast because you have not much to recognize, then hold a discussion group with the entire audience. Pick a subject like, handling multiple offers; how to keep to a higher commission; getting listings in a tight inventory market; or, what's the word on the street; etc. This always makes for a good meeting. Again, you need to control the agents so that one doesn't dominate the meeting. One way is to have some leading questions and throw them out to particular agents that you know will have an opinion. Every so often, change your meeting format and bring in a speaker. But, don't do it frequently. Most agents resent having speakers at a sales meeting unless they really have something valuable to impart. And, make sure the speaker knows the time limit and enforce it. Take the entire office to a nearby restaurant for a breakfast meeting when they have done something exceptional. They will be surprised, but also rewarded instantly for doing a good job. I would do this when as an office we would set a monthly sales goal - when we did it, they would get a special breakfast. They loved it! Good luck with your sales meetings. They are a wonderful tool for bringing the office together, but don't infringe on your professional agent's time. They will want to come to your meetings when you set the ground rules and adhere to them. Also See:
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Patti Brotherton has been a licensed Realtor for 25 years, during that time she was named #1 in the nation in residential sales; and in management she led several offices to #1 status in both California and Florida. Her Coldwell Banker office in 1998 averaged $10,000,000 in production per agent and was named #1 in the nation for her size category. Patti holds numerous awards and commendations for her performance in sales. She currently does individually designed one-on-one agent and manager coaching with her own firm, PAB Performance Partners, to help others reach top success levels.
You can email her at pattib@west.net. |
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