Realty Times July 26, 2000

Marketing Your Homeowner Association
by Richard Thompson

Whether you're planning a big event, open house, multi-family garage sale, neighborhood block party, or want to recruit community volunteers, success depends on advertising. Here’s how to spread the word.

  • Radio/TV public service announcements
  • Cable TV community message boards
  • City and neighborhood publications
  • Local parks and recreation department
  • Paid advertisements
  • Press releases to local media
  • School newspapers
  • School community service programs
  • Local service club bulletins
  • Bulletin boards in libraries, churches, colleges, community centers and other public places
  • Flyers by mail or hand delivery
  • Online through your website
  • Special announcement at city council meetings
  • Special announcement at local chamber of commerce meetings
  • Buttons and bumper stickers
  • Booth at community events and fairs
  • Announcements by local celebrity spokespersons
  • Volunteer hotlines
  • Volunteer Recognition Week

    There are many innovative and inexpensive ways to publicize your community. By making it a focus of attention, the community can become a source of pride, a more desirable place to live and help increase property values. Take the time to showcase yours.

    For more on promoting your community, go to http://www.regenesis.net. Our thanks to Lauren A. Bush for this article.


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