| August 15, 2000 |
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Are you a secret agent? Do you shy away from asking those who know and love you to help you grow your business? Are you less than obvious? You may think you are doing all the marketing you can……but are you really? It amazes me how many agents overlook wonderful opportunities to let people know what they do and how good they are at doing it! Maybe it’s the “don’t brag” or just not wanting to come across as a promotive, pushy and hard sell person…… Perhaps, you are due for an attitude adjustment. The shift is from “Asking for something” to “Offering a benefit.” Think for a moment to the last time you had a need. Maybe it was leaky faucet and you needed a plumber. When you asked around and a friend gave you the name of someone they had used, who had done a good job and was reasonably priced, weren’t you relieved? Wasn’t it nice you didn’t have to wander blindly into doing business with a stranger whose work and ethics you knew nothing about? Didn’t you feel grateful to that friend? Are you giving people who know you the opportunity to be that kind of a hero for their friends? If not, do a 180-degree shift today! You aren’t asking them to do you a favor…you are giving them an opportunity to help their friends! Your own mindset about whether you are offering people an opportunity to spread your name or asking for them to do something for you may be the first hurtle to overcome. So, while we are at it, let’s look at what the simplest ways you can stop being a secret agent and use the resources right under your nose. This also involves HAVING FUN! Remember, Woody Allen said, “80% of success is just showing up!” Ten Great Ways To Show Up More And, if you aren’t loving it these days…if you are stressed and overworked….take a time out. Reconnect with why you are in this business in the first place and take some time to rejuvenate and relax. It is important to constantly put some fuel back in the fuel tank. Then go out and BE OBVIOUS!!!!! |
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