| November 5, 2001 |
|
Here are some predictions of lifestyle trends resulting from the September 11 attacks: Advertising Age magazine reports that Hasbro is inducing adults to get together during the holiday season. The toy giant’s games division is launching its largest-ever push aimed at adults this fall, with a multimillion-dollar campaign backing its board and parlor games. Hasbro Games plans at least 10 ads the holiday season. Three spots will support “get together” games including Taboo, Trivial Pursuit and Scattergories, and will target women-the primary purchasers of board games-by showing men amusing themselves with inane activities including hula dolls, party horns and catnip. Industry analysts maintain that a jittery public will retreat into the comforts of home with such products as bigscreen TV’s and DVD rentals. The launch of the RCA Scenium sub-brand marks a play by Thomson Multimedia to sell its advanced digital consumer electronics products to upscale consumers and early adopters who don’t mind shelling out the cash for high-end projection and high-definition TV’s, plasma monitors and other next-generation display products. Craft and creative activities will also provide stimulation and family interactivity this holiday season as ‘quality time’ turns into an opportunity to make personal gifts for family and friends. HFNmagazine sees our source of comfort turning toward home. Products that offer comfort and a sense of continuity are more appealing to many these day than the latest “hot thing”. Cuddly textiles, products that have a handmade look and soothing scents are some of the reassuring things that are going to be enjoying great popularity. Furniture manufacturers are returning to home and hearth this season in two major ways. First, a revisiting of classic American styles from a modern perspective, found in such collections as American Portfolio at Hickory Chair and Urban Home at Drexel Heritage. Sources such as American Drew are reinterpreting Mission and Shaker themes, Broyhill is returning to the countryside with the new Attic Heirlooms series and Bassett is updating country pine in Eclipse. Second, home furnishings sources are exploring the bucolic comforts of the outdoors. Thomasville returns to its popular Ernest Hemingway Home Furnishings collection. Anticipating a return to entertaining as Americans look homeward, Bassett and Hooker are among the case-goods companies touting entertainment centers at this market. Transforming Tomorrow The trauma of September 11 has impacted our lives in unforeseen and unrecognized ways. Keeping your brain working on tasks is one way to work through the ‘dullness’ of days many find themselves experiencing. Here are two ways to get your brain working again:
|
| Kathy Lamancusa is an international trend analyst, professional speaker, and best-selling author. She works with associations and businesses wanting to know how current trends provide windows of opportunity for growth, and with consumers wanting to know how lifestyle, color, and design trends impact their homes and personal lives. Visit her website. |
With an award winning staff of writers providing up to the minute real estate news and advice, thousands of REALTORS® in North America reporting daily market conditions, and a nationally broadcast television news program, Realty Times is the one-stop shop for real estate information. That's why over 10,000 real estate professionals have turned to us for their publicity needs.