Realty Times June 5, 2003

How to Stay On Track With Your Real Estate Goals
by Jim Gillespie

One of the biggest mistakes that real estate agents make is getting off track for extended periods of time from doing what will have them achieve their all-important goals. Getting off track itself is not really the problem, it's the cumulative length of time in being off track that really does the damage.

As an example, when an airplane is flying from New York to Los Angeles experts say that the plane is actually off track from its intended destination approximately 98% of the time. But the corrective features of the plane's inertial guidance system continually alter the plane's direction and flight to ensure its timely arrival in Los Angeles.

So how is your inertial guidance system working for you in your real estate business? Do you recognize when you're off track and do you make the necessary corrections so that you immediately get back to doing the activities that will have you achieve your goals?

So many agents begin each year in January determined to make a certain amount of money by the end of the year. But do they recognize what they must do differently than what they've been doing in the past in order to make the money they desire? You can't make more money by doing the exact same activities that made you less money in the past. You have to make changes in your day-to-day game plan and do things differently.

Know what your goals are. Then be certain of what you have to do differently as a real estate agent to achieve your goals. And most importantly, schedule reminders in your calendar or scheduling software to remind you to check-in with yourself and see if you're on track or off track towards achieving your goals. Do this at least once a month. If you check-in with yourself at least once a month you minimize the chances of becoming one of those agents who finally realizes around October of each year that all they need to achieve their income goal for the year is to find a $25,000,000.00 transaction and close both sides of it by December 31st.

Check in with yourself regularly. Develop an inertial guidance system that continually keeps you on track as much as possible in your real estate business. And have someone you can call or meet with who knows what it takes to be successful in the real estate business. This person will be able to point you in the right direction and make sure that you're doing the things that will maximize your income each and every day, week, and year in your real estate career.



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