| March 29, 2004 |
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Research conducted by Creative Specialties International, a division of Moen Incorporated; and Rooms of America, a consumer research organization, have found that consumers typically decorate in three primary thematic approaches: country, casual/contemporary and traditional. This quantitative research showed that 74 percent of those surveyed believe style is "very important" to "extremely important" in their overall decorating decisions and it does vary across regional areas. In terms of specific style preferences, 38 percent of the population decorates in a casual style, often referred to as contemporary. Following closely behind, 35 percent of consumers choose a traditional style of decorating. Lastly, 27 percent of Americans decorate in a country theme, which includes secondary themes such as Shaker, Country French and Mission. Consumers who decorate in a casual fashion include furnishings with clean, simple lines, geometric shapes and neutral colors such as beige, white and gray. Furniture and accessories falling under this style typically include light woods, such as natural maple. The traditional style of decorating still includes rich, ornate designs and deep, dark colors. Jewel tones, such as emerald green, burgundy and navy blue, are very popular, as are ornate detailing in polished brass and gold. Woodwork and furniture in this style is typically made of leather, cherry wood and dark stains. Today's "cool" country is very stylish through a mix of bright colors, such as lime green, bright blue and red, as well as softer tones including some pastels and earth tones. Much of the furniture in this style is sturdy and overstuffed, and features a crackle or distressed painted finish to give it almost an antique, nostalgic style. Chrome is the most popular bath accessory finish, but brushed nickel, consumers' second choice, is on the rise. In addition, other finishes, such as oil-rubbed bronze and wrought iron, are also increasing in popularity. Non-chrome finishes represent almost half of bath accessory sales. Fitness Trends Here are the top 10 fitness trends for this year, as predicted by the American Council on Exercise. The council is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting consumers against unsafe and ineffective fitness products and instruction.
One final thought "The new hero is the innovator, the person who can translate information and ideas into positive change ... the best way to predict the future is to create it." ~Alvin Toffler |
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