| June 1, 2005 |
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You found the right agent, you found the right home and you found the best lender. Right? But most of all, you got the best danged interest rate in these here parts. You got the interest rate by doing all the right things and you got advice from someone "on the inside." The mortgage market is no different than any other product or service. There's competition and plenty of it. Not only that, but it really doesn't take a whole lot to get into the mortgage business. Yeah, I know there's licensing and continuing education in most states, but really, one doesn't need a 4-year college degree to push a loan. That does a couple of things; one, the level of professionalism can be hurt. If it takes very little to get in the business then how do you really know who you're dealing with? The mortgage business can be very fluid, lots of folks coming into the business while at the same time lots of others leaving it. It also leads to a marketing maze, confusing the consumer with jargon never before heard. Mortgages have positioned themselves as a commodity; after all, that's what the Secondary Market (Fannie and Freddie) has tried to produce. And if a commodity is truly defined as a "product where the determining factor is price" then you can see how tricky sales tactics can influence mortgage rates on the consumer level. But you rose above all that. You followed the tried and true tactics of getting the best rate. What did you do?
When comparing rates from different lenders, you need to consider the lock period required along with the closing costs. Get a quote not just on rate and fees, but compare the same lock period as well, giving you enough time to close your deal. There. Easy enough, right? Don't let loan officers try and confuse the issue with marketing tricks like different loans, different closing fees or shorter lock periods. The mortgage industry has, successfully, made mortgages difficult to understand. But now you're ready for them. Happy hunting! |
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