| May 8, 2006 |
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Here it is, the busy spring home-buying and selling season, and several of the agents I have spoken with around the country the past few days have told me, with more than a touch of exasperation in their voices, "It's not busy for me right now." Those two words -- right now -- succinctly sum up a dilemma that has plagued real estate agents since the very first contract was written. To our detriment, we continually focus on right now business. What needs to be done right now? We're so busy moment to moment, multi-tasking and handling daily minutiae to stop and consider building a pipeline of business. Too busy, that is, to stop and consider our future. We always go instead for the "right now" business. And the thing is, it's not a question of how busy we are, it's a matter of time management, or, more to the point, self-management! Let's just be honest with ourselves: We don't like to prospect. It's way too much work. Plus -- as long as we're being honest with ourselves -- we're not very good at it. So, the million-dollar question is (and always has been), how do top agents stay on track and stay focused … and how can you do the same? In my discussions with top agents around the country, I've noticed that many of them do the same few things to rise to, and stay at, the top of their game. Here's what they've told me:
All of this points back to a very simple concept: Build a healthy pipeline of prospects, and it will yield you a steady stream of business. In honor of the baseball season, which is now officially underway, let's apply the old baseball analogy to a pipeline of prospects. Here it goes: The more chances you have to bat, the more home runs you'll hit. The more prospects you have in your pipeline, the more business you'll close. It's really that simple. Your mission, should you choose to accept it, is to go out and find two new prospects before the end of the week. You can do this. Here's how: Take these steps -- and then watch as your pipeline, and your profits and your personal satisfaction, grow. Trust me, this is the right kind of right now business. |
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